Personal Banking Advisor

**Scope of Position**

The Personal Banking Advisor (PBA) is responsible for managing and building an assigned book of business made up primarily of members with identified multifaceted needs. The PBA ensures that all of the member's financial needs are being met by the most appropriate resource within Alterna and has overall responsibility/accountability for the relationship.

Through proactive relationship management, the PBA retains and grows the book by increasing the share of member business by using all of Alterna’s products and services including both credit and investment solutions.

**Key Responsibilities**

Manages an assigned portfolio of members using financial planning concepts, advisory and relationship tools to meet all members' complex credit/investment needs
- Establishes regularly scheduled contacts with members/clients to establish relationships that will identify members' needs
- Keeps files on member relationships that include member's financial goals and PBA plan of action to assist the member/client in meeting those goals
- Is the branch liaison with Wealth Management and Small and Medium Enterprise (SME) representatives/team
- Manages assigned member portfolio jointly with other specialists in Alterna i.e. Wealth Management and/or SME
- Provides financial advice using some financial planning tools (e.g. cash-flow and credit management)
- Acts as a mentor for less experienced staff under the guidance of the Branch Manager
- Acts as the branch centre of expertise on the use of financial calculators, complex credit and managed portfolio solutions
- Maintains strong relationships with alliance partners
- Deals with referrals when deemed necessary based on the complexity of the members/client’s requests

**Expectations / Outcomes**
- High member satisfaction among assigned book of business as measured by retention statistics, new sales growth goals, referrals to wealth advisors and transfer of High Value accounts to Investment Advisors.
- Increase in portfolio value
- Increase in member profitability
- Referrals to IA for complex investment portfolios and SME for complex Small and Medium enterprise needs
- Identify and duly note any exceptions to policy and procedures when recommending approval for credit

**QUALIFICATIONS**

**Education / Certification / Experience**
- Post secondary education combined with 5 years related experience in a financial institution or an equivalent combination of education and experience
- A minimum 3 years credit experience including analysis and knowledge of underwriting
- CSC or IFIC course completed with ability to be licensed immediately
- CFP or PFP designation or currently in progress
- At a minimum 2 years of financial advisory experience and demonstrated relationship building experience
- Proven track record in sales

**Knowledge / Skills**
- Extensive knowledge of processing/procedures of complex products including deposits, investments, loans and mortgages
- Very detailed knowledge and ability to demonstrate sales management techniques
- Developed writing skills sufficient to communicate detailed factual information to members and various department or partners
- Sound lending judgment
- Excellent problem-solving skills to systematically identify analyze and resolve complex member issues/problems
- Excellent interpersonal and communications skills

**Competencies**
- Member/Client Centricity-Evaluates and adapts service delivery to promote excellence
- Continuous Learning & Agility-Seeks to improve and maintain personal effectiveness in high demand situations
- Teamwork-Fosters teamwork
- Achievement Orientation-Continually improves personal performance
- Adaptability-Adapts to large, complex and/or frequent changes
- Decision Making & Problem Solving-Makes complex decisions in the absence of policies and guidelines
- Impact & Influence-Influences through linking with other initiatives
- Initiative-Addresses opportunities to enhance and advance organizational goals
- Sales Process-Creates and fosters Alterna’s sales culture
- Professional/Technical Expertise-Demonstrates expert knowledge as relates to the job’s role

**About Alterna Savings**

Alterna Savings and Credit Union Limited (Alterna) has been the good in banking for over 110 years, and based on assets under management, is one of Canada's Top 10 credit unions (CCUA, 2021). Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank. Together, we have $10 billion in assets under management.

As the first full-service, member-owned co-operative financial institution outside Quebec, Alterna Savings shares its expertise with more than 185,000 members through a network of over 30 branches across Ontario, that includes partner Peterborough Community Savings; as well as call centre and digital channels. Members and customers also benefit from an industry-leading online brokerage, investment management services, and have access to over 43,00