Communications Officer

**Regular/Temporary** - Temporary **Job Title** - Communications Officer **Job ID** - 67912 **Location** - Central Campus **Open Date** - 03/04/2025 **Job Type** - Limited Term (>12 months) **Close Date** - 03/18/2025 **Employee Group** - Unifor Unit 1, Staff **Favorite Job** **Department** - Research Data Centre Network **Salary Grade/Band** - Grade 7 **Salary Range** - $24.59 - $38.17 (hourly) **Contract Duration** - 12.2 Months **Hours per Week** - 35 **Posting Details** **Schedule** - Mon - Fri, 8:30am - 4:30pm 35 hours/week **Education Level** - Bachelor’s Degree in Digital Media, Communications, Marketing or a related field **Career Level** - Requires 3 years of relevant experience **Description**: The Communications Officer will report to the Director, Communication and Engagement, within the Canadian Research Data Centre Network (CRDCN). The CRDCN, hosted at McMaster University, is a national research infrastructure for leading edge research and training in the quantitative social and population health sciences, creating social, economic, health and environmental benefits for Canadians. The Network is one of Canada's major science initiatives and provides researchers across Canada with unique access to Statistics Canada survey and administrative data to conduct advanced statistical research and training. **Job Summary**: Responsible for developing and administering social media and digital content presence. Creates, implements, tracks and monitors the Program/ Department/ Faculty's communication strategy. Contributes to the maintenance and content development of websites. Requires performing the full range of duties in another language. **Purpose & Key Functions**: - Identify the target audience for each social media account, and help to develop and post relevant, engaging and timely content in a variety of media including photographs and video that support the goals of the Network. - Monitor the impact of social media and digital programs, and analyze, review, and report the effectiveness of campaigns in order to make adjustments for maximum results. - Develop and implement appropriate policies and procedures related to social media, and online digital presence to complement social media campaigns and the delivery of Network-wide messaging, while ensuring that all posts and activity complements the Network’s overall strategic plan and stated priorities. - Maintain and update the Network’s social media guidelines. - Design and deliver social media and digital campaigns to achieve outreach goals. - Partner with internal and/or external stakeholders to generate online and social media content and reach desired audiences. - Educate internal and/or external stakeholders on social media guidelines and best practices. - Analyze digital initiatives and strategies for effectiveness of the programs. - Research and explore new media channels to engage with audiences. - Gather web site and digital material from a variety of sources and edit, proof and post content. - Write and procure web site and digital content on items related to news, research, events, recruitment, and activities postings, etc. - Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern. - Rework existing web sites, styling and content coding to provide minor alterations. - Help to optimize website content for the Network, by utilizing search engine optimization best practices and by implementing keyword content strategies. - Evaluate all content for its value in search engine optimization including, but not limited to, key word frequency, key word density, and formatting. - Convert content, images, and forms into standard compliant HTML coding. - Design new functionality, original designs, elements to enhance existing web sites. - Maintain records and prepare documentation related to activities including resources such as web pages and databases. - Create communication, marketing, and dissemination tools and content for diverse audiences in print and digital. - Gather information and help to create presentations for diverse audiences within specified guidelines. - Plan, coordinate, and implement various communication projects and events. - Provide recommendations on the future development of communication strategy structure, function, and activity. - Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program. - Participate in regular staff meetings and provide specialized communication information. - Collect, verify, and input data into a variety of spreadsheets and databases. - Update and maintain information on websites. - Remain current with frequent changes to software and multi-media. **Supervision**: - Provide direction to others in how to carry out work tasks. - Ensure adherence to quality standards and procedures for short-term staff. **Requirements**: -