Marketing Automation Manager

**Site Name**: Canada - Ontario - Mississauga - Milverton Drive
**Posted Date**: Aug 11 2025

GSK is looking to hire a Marketing Automation Manager to join our Marketing Capabilities team. This role is remote in Canada with occasional hybrid work from our Mississauga, Ontario, or Montréal, Québec locations. This is a critical digital marketing role responsible for leading marketing automation strategies and campaign execution across Canada.

In this role, you will be responsible for designing, implementing, and optimizing marketing automation initiatives that drive customer engagement and business results. You will collaborate closely with cross-functional teams including marketing, sales, IT, analytics, and compliance to deliver seamless, data-driven campaigns that align with GSK’s patient-centric and innovative approach. Your expertise will enable enhanced customer journeys, personalized communications, and measurable impact across multiple channels.

**How We Work**

As a Marketing Automation Manager, you will work in a dynamic and collaborative environment that supports your professional growth by providing:

- Access to cutting-edge marketing automation platforms and analytics tools
- Opportunities to lead innovative multi-channel campaigns
- Cross-functional mentorship and continuous learning initiatives

**Role Responsibilities**

The responsibilities of the role will include:

- Leading the management, configuration, and optimization of marketing automation platforms (e.g., Salesforce Marketing Cloud, Veeva) to support business goals
- Designing and executing multi-channel marketing campaigns that deliver personalized and engaging customer experiences
- Collaborating with marketing, sales, IT, and compliance teams to ensure alignment of automation strategies with brand and regulatory requirements
- Monitoring campaign performance, analyzing data to derive actionable insights, and recommending optimizations to improve effectiveness
- Ensuring all marketing campaigns comply with relevant data privacy laws such as GDPR, CASL, HIPAA, and CCPA
- Leading training sessions to upskill marketing teams and driving continuous improvement in marketing automation processes
- Staying updated on industry trends and emerging technologies to maintain GSK’s leadership in digital marketing innovation

**Qualifications & Skills**:

- Bachelor’s degree in marketing, business administration, communications, or related field
- Minimum 3-5 years of experience in marketing automation, digital marketing, or related roles
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, or similar
- Strong analytical skills and proficiency with data visualization tools (e.g., Tableau, Power BI, Google Analytics)
- Solid understanding of data privacy regulations and their impact on marketing automation
- Excellent communication and collaboration skills with the ability to explain technical concepts to non-technical stakeholders
- Strong project management skills with the ability to manage multiple campaigns and deadlines
- Familiarity with the healthcare or pharmaceutical industry is an asset

**Preferred Qualifications**:

- Certification in marketing automation platforms (e.g., Salesforce Marketing Cloud Specialist, MS Azure)
- Experience working cross-functionally with compliance, sales, and IT teams
- Proactive and independent problem-solving mindset within a fast-paced environment

**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

**Important notice to Employment businesses/ Agencies