Communications Associate

Position Summary:
An integral member of the fund development team, the Communications Associate is responsible for supporting Foothills Country Hospice Society (FCHS) to achieve its vision and mission through inspiring and effective communications and marketing initiatives utilizing a diversity of media and in-person engagement.

Reporting primarily to the Fund Development Officer, with a dotted line to the Executive Director, the Marketing & Communications Associate is responsible for supporting and/or directly planning for and implementing all marketing and communications initiatives of FCHS. This position prioritizes information sharing and relationship building across the organization including residents and their families, donors and funders, sponsors, partners, community stakeholders, in-house constituencies and others as identified.

In support of the FCHS Fund Development Plan, the incumbent will liaise closely with the hospice multidisciplinary team and practice in accordance with established policies, procedures and standards ensuring resident and family safety is a priority.

Responsibilities include but are not limited to:

- Implement marketing and communication strategies to strengthen the FCHS brand and to maximize public awareness of the programs and services both internally and externally
- Develop and execute an overall marketing and communications strategy that integrates with and collaborates closely with Events Coordinator to support marketing initiatives and event execution
- Work with the fund development team to develop communications and marketing strategy to promote key initiatives including case materials, donation and sponsorship packages, invitations, advertisements, videos, social media materials and others as identified
- Create timely and engaging marketing content that is optimized for whatever platform it will be produced/published on
- Managing, planning, and coordinating media events
- Writing and developing media materials which may include press releases, media advisories, public service announcements, and blog posts as well as other platforms as identified
- Manage FCHS website to enhance user experience and increase brand recognition
- Maintain timely content relative to programs, services, fund development initiatives and recognition
- Manage and expand FCHS social media platforms and increase following. Produce regular content that supports FCHS mission, vision, values and promotes fundraising activities
- Manage all internal digital fund development recognition elements
- Design, develop and distribute Annual Report, Community Report and Monthly Newsletters as well as other FCHS publications which include but not limited to brochures, banners, posters, print and digital ads
- Create professional graphics adhering to FCHS brand standards for digital and print media
- Represent FCHS as a guest speaker or participant at community events as directed by Fund Development Officer
- Be available to address media inquiries and to direct to appropriate media spokespeople or act as a media spokesperson on behalf of FCHS
- Build relationships with community stakeholders to advance the vision, mission, and fundraising goals of FCHS
- Develop communications and marketing campaigns to launch any new programs and services to create awareness
- Monitor, analyze, and report upon benchmarks and metrics regarding brand reputation and specific marketing and communications initiatives

Preferred Minimum Requirements:

- Diploma or degree in Communications
- Demonstrated knowledge and skill in marketing and communications including writing, editing, social media, website, design, advertising and promotion
- Experience crafting and executing strategic communications plans
- High level of interpersonal and communication skills
- Outstanding oral and written communications skills
- Outstanding time management, administrative and organizational skills
- Proficiency in Microsoft Suite, working knowledge of Teams, Zoom and a diversity of social media and web based platforms

Other:

- Represents FCHS at public and/or special events as needed
- Performs other duties as required

Working Conditions:

- Ability to work flexible hours including evenings and/or weekends as required for meetings, speaking engagements and events
- Ability to work in a diversity of settings both on and off site, ability to travel, and a current, valid driver’s license required
- Ability to work in a shared office environment

Accountability:

- Reporting Line: Reports primarily to the Fund Development Officer, with a dotted line to the Executive Director.
- Supervisory Responsibilities: No
- Hours of Work: 0.5 FTE- A standard work week is usually required (Monday - Friday)
- At Foothills Country Hospice Society, we want all our employees, residents, visitors, and volunteers to feel valued, appreciated, and free to be who they are. We believe in the inherent benefits of an inclusive and diverse organization that recogn