National Reserve Manager

7 days ago

Edmonton, Canada Breakthru Beverage Group Full time

Overview:
Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As National Reserve Manager - Retail you will be responsible for executing the Diageo Reserve Activation Team strategy in identified priority markets across Canada, with a focus on the Retail channel. This role will collaborate with internal Sales & Reserve team stakeholders on the alignment and delivery of Reserve KPIs and will manage the annual budget effectively. The role is flexible to location and can be filled in Alberta, Ontario, British Columbia, or Quebec.

**Department**:
**Trade**

**Reports To: Director, Reserve Portfolio**

**Responsibilities**:

- Champion the Diageo Reserve portfolio of Super Premium (Luxury) brands internally and externally
- Train, coach, lead and motivate direct reports to deliver maximum impact in the market through influence, education, training, sampling and other
- Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
- Ensure optimization of Territory Coverage Plans to deliver excellent execution on time management and utilization of resources
- Ongoing training and capability development of Reserve Activation Managers through continued coaching during regularly scheduled in-field accompaniment and observance of sales team/quarterly/national meetings
- Ensures all tools are in place to support attainment of goals and objectives
- Develop and maintain strong relationships with regional stakeholders in each market
- Provide on-going and current assessments of team performance results
- Lead the Reserve Activation Team’s collaborative approach with Sales Team to growing distribution of brands into existing accounts, including new products, and new formats of existing products
- Ensure new accounts are assessed to determine potential fit with brand portfolio
- Assign goals by individual and assess progress by territory/account for activations on the Reserve portfolio
- Obtain and communicate updated market competitive information
- Lead weekly status update meetings
- Other duties as assigned

Qualifications:

- Bachelor’s Degree required
- 4-5 years’ experience in a similar role
- Track record in coaching, people management and team development
- Strong sales background with solid understanding of company selling procedure
- Strong understanding of the Retail channel
- Knowledge of Liquor Board Regulations, market trends and competition is critical
- Excellent leadership capabilities with strong presentation and interpersonal skills
- Relevant cross-functional experience (finance, operations, IT, HR, project management, etc)
- Excellent organizational and communication skills (written and verbal)
- Wine & Spirit Education Trust (WSET) Certification
- Demonstrate sound judgment and problem-solving skills
- Strong organizational and multi-tasking capabilities
- Proficient in MS Office
- Capable of seeking out new ideas, exhibit initiative and be proactive
- Managing complex customer relationships
- Strong competitive intelligence within the marketplace

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