Vp Marketing

RouteThis is a Waterloo-based B2B SaaS business leveling up We recently secured series A funding and are on a mission to intelligently automate customer support services with market leading software solutions that keep the modern, Wi-Fi connected homes of the future optimized.

We are hiring a VP Marketing to join us and continue scaling our lead generation and go-to-market programs. Reporting to the CEO and as a critical member of the leadership team, you will be empowered with building the marketing function to your vision leading incredible talent to achieve amazing things as we revolutionize this $15 billion dollar industry.

**In this role you will**:

- Build and scale our marketing function, implementing strategies and campaigns that drive revenue growth
- Generate leads and grow pipeline, exploring new and innovative marketing channels
- Market segmentation, implementing the right demand programs for each
- Drive overall go-to-market approach for new product lines
- Report and manage KPIs from the top of funnel through to closed/won, increasing win rates and creating quantifiable growth in key target areas
- Measure campaign success with key KPIs that quickly identify effectiveness and enable the ability to quickly pivot as required
- Work in partnership with sales and product teams to develop targeted sales collateral, fine-tune or upgrade the sales process and continuously improve the buyer’s journey
- Lead the creation of digital content that will fuel our content marketing and lead generation plans
- Manage, maintain, and optimize the corporate website

**You bring to the table**:

- Senior or executive level marketing experience through the start-up/scale-up phase of a B2B SaaS organization
- Openness to get into the trenches with the front line and work collaboratively as a team to achieve amazing things
- An ability to deliver creative and innovative campaigns that deliver results within budget
- A determination to never accept the status-quo, constantly working to improve lead quality and volume
- A passion for building brands from scratch including an understanding of the entire buyer journey and how marketing generates more qualified leads
- Solid project management and organizational skills

**Who we are**:
RouteThis is a fast-growing tech company that is changing the way ISPs and Smart Home companies handle technical support around the world. Instead of dealing with frustrating, long support calls where agents are unable to accurately identify issues, the RouteThis platform gives technical support teams the answers they need to immediately identify and resolve customers’ issues - or help customer to solve it themselves before even needing to call.

We are headquartered in the Waterloo Region and our customers are all over the globe. If you want to work on the next generation of network diagnostics that provides a disruptive new approach for tech support teams, you should be working at RouteThis

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**Why RouteThis?**

Growth: As a rapidly growing company, we’re constantly facing new challenges and prefer to promote from within. By working with us, you can jumpstart and shape your career.

Team: At RouteThis you’ll be working on a highly-motivated team full of the best talent you can find. We’re carefully selective on who we hire as we’re a close team.

Fun: Monthly team social events, weekly team lunches and happy hours are all part of our culture. We never forget that work should also be fun.

Perks & Benefits: We offer competitive salaries, flexible schedules, generous time off and a comprehensive benefits package.

Location: Located in the Waterloo-region in downtown Kitchener, we offer flexible work arrangements including hybrid and virtual options.

**Please note: We thank all applicants for your interest in RouteThis. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted. RouteThis is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. Please let us know if you require an accommodation due to a disability and we will work with you to address your needs.