Demand Generation Specialist

3 days ago

Burnaby, Canada ClearDent Full time

**About ClearDent**

ClearDent builds software and digital tools to help dentists manage all areas of their practice, letting them focus on providing great oral care. For over 20 years, we’ve been an industry leader in streamlining and elevating oral healthcare for patients and doctors alike. As we begin to offer cloud solutions to clinics, hospitals, and operating theatres, we’re looking for flexible and creative talent to join our team and modernize dental offices across North America.

**About the Role**

This is a full-time role based in British Columbia. The Demand Gen Specialist is responsible for the lead generation activities, focused on data analysis, SEO, and campaign execution.

**Responsibilities**
- Plan and execute campaigns to generate leads from both new and existing customers.
- Manage all inbound lead acquisition activities and outbound demand generation initiatives, including SEO/PPC, display/re-targeting, and paid social media advertising.
- Research and assist with new and improved ways of generating leads
- Build marketing automation and nurture campaigns that connect various marketing mediums, including content, events, promotions, and more
- Create marketing briefs for promotions, product launches, and events that include channels timelines, and sequence of activities
- Monitor and measure all Marketing and Sales activities to demonstrate demand generations results
- Manage and maintain ClearDent and affiliated websites, including content management system, plug-in updates, and search optimization
- Maintain various marketing integrations in the Marketing technology stack, ensuring visibility and documentation in marketing workflow processes
- Maintain marketing databases and software tools
- Other duties as assigned by the Manager

**Key Qualifications**
- University degree in Marketing, Communications or a related field
- 3+ years of experience in digital marketing, bonus points for working in a B2B software environment
- Strong working knowledge of Google Ads
- Strong understanding of HTML/CSS and web design
- Excellent time management skills, as well as the ability to work independently and handle multiple projects simultaneously
- Detail-oriented, self-motivated, and highly organized with solid problem-solving skills
- Resourceful, unafraid to learn new skills or best practices dependent on the project/campaign needs
- Experience with our Marketing tech stack (or similar tools):

- Marketing automation (we use HubSpot)
- Website CMS (we use WordPress & Elementor)
- Social media (we use HubSpot)
- Webinars (we use Zoom Webinar)
- PPC (we use Google AdWords & Meta Business Suite)
- CRM (we use Salesforce)
- Graphic design skills would be a big bonus
- Design software (we use Adobe Creative Cloud, with emphasis on InDesign, Illustrator, and Premier or AfterEffects)
- Stand by our company values: Community, Creativity, and Courage.

**What We Offer**
- Competitive compensation
- Excellent benefits focused on your health, dental, and career development
- Flexible, hybrid work options, including offices in Burnaby, BC
- Opportunities to give back through social initiatives, volunteering, and community building

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