Director, Marketing

Why should you join our team?

YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city.

Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.

Director, Marketing & Digital Engagement
Association Services
Start Date: Immediately

You can make an impact in the community - locally and across the globe. You will work with a fun culture of people and enjoy many of the benefits and opportunities the YMCA offers:

- Complimentary YMCA Calgary membership including a linked membership for dependent children;
- Comprehensive health and dental benefits. Premiums paid in full by the Association;
- Pension plan with specified contribution matching by the Association;
- Anniversary flex day and gifts given to celebrate each year of employment;
- Program discounts;
- Ongoing leadership development and opportunities;
- Leadership award opportunities;
- Scholarship opportunities;
- Paid recertification and training.

What qualifications are we looking for?
- Proven leadership with 8+ years of progressive experience in marketing, communications, or digital engagement, including at least 3 years of supervisory, coaching, or mentoring responsibility.
- Expertise in integrated marketing and engagement campaigns, with a track record of collaborating effectively with vendors, partners, and internal peers to achieve shared success.
- Post-secondary education in Marketing, Communications, Public Relations, or a related field.
- Strong digital acumen, including experience overseeing websites, social media, and digital platforms to drive engagement and revenue.
- Strategic storytelling ability, with demonstrated skills in creative development and brand expression.
- Analytical and results-driven mindset, with the ability to use data and insights to inform decisions, measure impact, and optimize performance.
- Collaborative influence skills, able to build trust, foster partnerships, and align diverse perspectives toward common goals.
- Adaptability and growth mindset, with the ability to balance strategic priorities and manage multiple initiatives in a dynamic environment.
- Interest or experience in health, fitness, recreation, or community development is an asset.
- Understanding of not-for-profit and charitable organizations is valuable.
- Ability to provide a clear Police Information Check with Vulnerable Sector Search and three professional references.

What does this role look like at YMCA Calgary?

Reporting to the Vice President, Community Engagement, this leader will be a dynamic marketer responsible for amplifying our brand, driving revenue-producing campaigns, and delivering exceptional digital experiences so that YMCA Calgary continues to deepen its connections, increase its impact, and create welcoming, inspiring experiences that embody our promise: to see potential, build belonging, and strengthen community.
Duties and Responsabilities include:
Lead Marketing Strategy & Brand Stewardship
- Develop and execute marketing strategies that strengthen YMCA Calgary’s brand, grow awareness, and drive membership, program, and philanthropic engagement.

Drive Revenue-Generating Campaigns
- Oversee multi-channel campaigns that support membership sales, program participation, and fundraising, ensuring alignment with organizational priorities and impact goals.
- Champion Digital Engagement

Lead the evolution of YMCA Calgary’s digital platforms, including website, social media, and app, to deliver user-friendly, accessible, and inspiring experiences that connect people to our mission.

Lead & Collaborate
- Manage, mentor, and inspire a talented team while working cross-functionally with leaders across the association to align marketing and digital engagement with broader strategic goals.

Guide Creative & Content Development
- Ensure all storytelling, design, and messaging reflect YMCA Calgary’s voice, values, and promise, while maintaining brand consistency across channels.

Measure & Optimize Impact
- Use data and insights to track performance, evaluate ROI, and continually refine strategies for greater reach, engagement, and connection to business outcomes.

Collaborate on Communications & Crisis Response
- Partner across the broader team to align messaging and communications, while serving as a