Westin Nova Scotian Regional

**Position Summary**: Reporting to the Vice President, Digital Strategy & eCommerce, the Digital Marketing Manager is responsible for implementing and monitoring digital marketing efforts across all digital networks. This will be a remote regional position.

**Accountabilities**: Primary responsibilities include maintaining content, photography and seasonal merchandising updates for the various property websites, local listings and third party listings.

**Requirements**:
**Qualification Standards**

**Education & Experience**:

- Degree in Hotel Management/Marketing preferred
- At least 2 years of progressive experience in a hotel or related field
- Previous hotel sales an asset
- Ability to work independently, as well as collaboratively
- Strong attention to detail

**Mental Requirements**:

- Oral and Written Comprehension and Expression - Must be able to convey & understand information and ideas in English
- Must be able to evaluate and select among alternative courses of action quickly and accurately
- Must be effective in handling problems in the workplace, including anticipating, preventing, identifying, and solving problems as necessary
- Must work well in stressful, high pressure situations
- Must maintain composure and objectivity under pressure
- Must have the ability to assimilate complex information, data, etc. from multiple sources and consider, adjust, or modify to meet the constraints of the particular need
- Must be effective at listening to, understanding, and clarifying the concerns and issues raised by co-workers and guests
- Mathematical Reasoning - Must be able to work with and understand financial information and data, and basic arithmetic functions
- Must be able to prioritize departmental functions in order to meet due dates and deadlines

**Essential Duties & Functions**
- Approach all encounters with guests, corporate team and employees in a friendly, service oriented manner
- Maintain regular attendance, as required by scheduling which will vary according to the needs of the hotel
- Maintain high standards of personal appearance and grooming, as defined in the hotel handbook, when working
- Comply at all times with New Castle standards and regulations to encourage safe and efficient hotel operations
- Supports the digital marketing strategy set by the VP and Director of Digital, that aligns with business priorities
- Manage digital presence for property websites & third party channels
- Manages content and photo distribution for all digital assets
- Ensure accuracy and clarity of each properties website, including grammar, punctuation, spelling
- Research available merchandising opportunities in the various markets, for both free and paid listings
- Maintain OTA content scores above 95%
- Complete comprehensive quarterly audits of all digital assets
- Responsible for in-bound link development from relevant sites & directories
- Assist with monitoring paid media campaigns
- Prepare accurate reports on digital performance
- Collaboration with SMR leaders to execute promotional strategy
- Supports group lead generation efforts via quarterly Cvent audits
- Prepare daily/weekly schedule and set priorities, while scheduling time effectively
- Monitor the implementation of plans and actions according to an effective time schedule
- Maintain effective communication with all internal/external stakeholders
- Completes other reasonable duties as requested by leadership
- Comply with and enforce all local alcohol related laws and regulations
- Keep immediate supervisors fully informed of all challenges or matters requiring his/her attention
- Maintain open door policy
- Check and respond to electronic communications in a timely fashion