Business Insights Analyst

**Your Position**:
Business Insights (BI) is a key support function for the Lundbeck Canada Leadership Team (LCLT) and both the Psychiatry and Neurology Business Units. The BI team (1) delivers accurate forecasts, (2) provides data driven insights to solve business challenges for commercial teams and (3) contributes to customer-centric commercial plans, their effective execution and impact monitoring which all together help Lundbeck Canada achieve better ROI/profitability.

The Business Insights Analyst, reports to the Director, Business Insights and is responsible for using analytics tools, business performance reporting and market research to answer key business questions. The BI Analyst collaborates with other team members and extended brand teams to generate and communicate insights to the relevant commercial teams and leadership team. Key areas of responsibility include: (1) Sales Analytics (2) Brand Analytics and (3) Team collaboration.

**Key Responsibilities**:

- Proactively execute market and product analyses and communicate their results, in order to help the commercial teams (Sales & Marketing) understand trends, where the brands are over/underperforming and insights into our customers’ use of our products.
- Develop thorough, meaningful and insightful field force effectiveness analytics and sales performance reporting for the Sales team
- Based on the Strategic Direction of the brands and the sales tactical plans, recommend Key Performance Indicators (KPI) and associated targets to assess sales and marketing execution
- Provide recommendations to Marketing on Customer Segmentation and Customer Journey initiatives by analysing primary and secondary data.
- Lead the development and accurate execution of Return On Investment analyses on pertinent initiatives.
- Collaborate with the Business Intelligence manager to ensure that meaningful Dashboards and automated reports are being delivered and support decision making for Sales & Marketing stakeholders
- Contribute to the Annual brand planning by leveraging analytical expertise to help identify opportunities-threats to brand growth and answer strategic questions.
- Identify areas that could benefit from market research insights and feed this into marketing; contribute to brand team’s identification of actionable insights from market research results
- Collaborate with the rest of the Business Insights team in order to ensure best practice sharing, consistency and standardization in analytics across brands and business units

**Position Qualifications**:
Education/Experience:

- Bachelor’s Degree in Business Administration, Economics or Equivalent
- Minimum 3-5 years of experience in a similar position in analytics
- Experience in the Canadian pharmaceutical industry an asset

Essentials skills:

- Strong analytical and strategic thinking
- Ability to manipulate large, multi-dimensional data sets to answer business questions and make recommendations
- Prepare and deliver effective presentations that story-tell with data
- Excellent working knowledge of IQVIA Services (TSA, CDH, GPM, Xponent, NBRx, Rx Dynamics, PharmaStat, FINDr, and OneKey) an asset
- High proficiency in Windows/Microsoft Office, especially with Excel and PowerPoint
- Bilingualism French/English required (frequent communication with Global Headquarters and employees in the rest of Canada)

Choosing Lundbeck as your employer means working in a healthy, inclusive, and skilled workplace where we uplift one another and uphold an environment that celebrates authenticity. We are committed to weaving respect and belonging into the fabric of our culture. We learn from one another and celebrate our uniqueness, so every person can be their best.

You’ll also get:

- Flexible and competitive benefits, including a Defined Benefit Pension Plan, a Physical and Psychological Wellness Program, among others;
- In addition to paid vacation each year, and a generous statutory holiday offering, our offices are closed for the year end/winter holidays;
- A hybrid work model that helps you balance work and personal life;
- Opportunities for learning, training and development that take your growth to the next level;
- The chance to be part of a recognized Great Place to Work, Best Workplace for Inclusion, Best Workplace with Most Trusted Executive Team, Best Workplaces for Women, and Best Workplaces for Mental Wellness.

**About Lundbeck**

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.