Programmatic Strategist

**Who we are**

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what's possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

**Who We Need**

Reporting to the Director of Programmatic Strategy, we are seeking a Programmatic Strategist to play a pivotal role in driving revenue growth. You will respond to RFPs from current and prospective clients, developing sales strategies tailored for our advanced programmatic solutions and measurement capabilities. You will collaborate with internal and external stakeholders to develop an in-depth understanding of their business goals and how to leverage the illumin platform best to deliver tailored, high-performing digital advertising campaigns. As our new Programmatic Strategist, you will partner with the sales team to co-own the RFP creation and submission process and act as the primary point of contact for prospective clients exploring how we can best support their needs.
- This is a full-time, hybrid or remote opportunity. Individuals within commuting distance of our downtown Toronto office will work onsite 2 days a week. Fully remote employees are required to be available for onsite meetings and events regularly._

**Who You Are**

You may currently be a Digital Planner within a media agency, ready to take the next step in your career at a fast-moving adtech company. You have a strong understanding of digital advertising formats and programmatic media, with hands-on experience turning strategy into execution. You know how to connect media strategy to performance and results.

**What's In It For You**
- Impact._ You are ready for a role that offers more visibility, influence, and opportunities to make a meaningful impact. You will gain valuable insight into how the vendor side of the industry operates. Working closely with internal teams and a wide range of clients, you will deepen your expertise across diverse verticals, including healthcare, travel, and retail.
- Career development._ You will gain the exposure and direct experience to create your own path in AdTech, Sales, Marketing, or Account Management. Whether this is a stepping stone to a future agency leadership role or the beginning of a new path in adtech, you are ready to dive deeper into the programmatic ecosystem and build a career rooted in data, strategy, and innovation.

**How You Will Make An Impact**
- ** Grow our Programmatic Strategy.**You will help create and implement comprehensive digital strategies that align with the business objectives of our clients, focusing on driving net new revenue through solutions within and outside of the illumin platform. You will play a critical role in transforming those strategies into highly curated and detailed RFP responses, ultimately securing net new business and helping to retain and grow existing clients.
- ** Grow your knowledge.**You will stay up to date on industry developments, creative partnerships, inventory management, and forecasting strategies to successfully build RFP responses for our prospective and renewing clients.
- ** Leverage data.**You will focus on audience targeting and segmentation. You will collaborate with internal teams to develop sophisticated audience targeting strategies that utilize first-party data, third-party data, contextual targeting, and other advanced techniques, and effectively position these strategies for clients.
- ** Develop and execute strategies.**You will partner with cross-functional teams, including Sales and Marketing, to ensure cohesive execution of sales strategies and seamless delivery of client campaigns. You will collaborate with Marketing on impactful collateral that supports new business generation and effectively communicates our value proposition. Additionally, you will work closely with the product team, providing them with industry insights and trends observed from RF