Marketing Operations Specialist

1 week ago


Toronto, Canada Tipalti Full time

We have a lot to be proud of at Tipalti. We are a company that has redefined the way businesses manage their financial operations. In a world where financial complexity is increasing at an unprecedented rate, Tipalti offers a beacon of simplicity and efficiency. As a leader in the FinTech industry we are not just a company; we are a catalyst for change in the financial landscape, and a place where individuals can truly thrive in their careers. At Tipalti our teams are given the freedom to dream, experiment and create solutions that make a real impact on the financial world. We bring together talented, dedicated, and knowledgeable colleagues from diverse backgrounds to deliver top-notch client service in a highly collaborative work environment. Tipalti’s culture fosters teamwork, open communication, and the exchange of diverse perspectives. We value everyone’s unique talents and encourage a spirit of inclusivity and provide our employees with continuous leaning opportunities, mentorship programs and a clear path for career advancement. Being a part of Tipalti means you aren’t just working for a company; you are a part of a community of innovators, dreamers, and change-makers. The future of finance is bright, and the opportunities are limitless. Together, we can redefine the financial world. **Position Summary** The Marketing Operations Specialist will oversee the creation, execution, measurement, and optimization of outbound marketing campaigns and automated flows that will help our team reach its goals. **As a Marketing Operations Specialist your key accountabilities will involve**: - Collaborate with other marketers to ensure marketing execution meets desired outcomes and needs. - Monitor outbound campaign results on core KPIs to help identify areas of improvement. - Work with the Demand Gen team in brainstorming ways to optimize campaigns. - Successfully leverage strong project management skills and the ability to think/problem-solve analytically, especially in using data to meet direct marketing objectives. - Maintain data integrity within our marketing automation platform. - Proactively identify bottlenecks in the lead-to-sale process and formulate solutions to increase pipeline velocity. - Stay up to date on and well-versed in requirements and restrictions for GDPR, PIPL, CAN-SPAM, CASL, and CCPA/CPRA to ensure compliance. **As Marketing Operations Specialist your experience and qualifications will include**: - Strong troubleshooting and problem-solving skills. - Very strong attention to detail. - A fast and capable learner who has a passion for constantly improving your skills. - Ability to multi-task, set measurable objectives, and manage defined timelines. - Able to adapt to the quickly changing pace of a dynamic environment. - Ability to work effectively with mínimal supervision under tight deadlines. - Positive attitude, proud of work, driven, with a strong work ethic. - Excellent interpersonal skills working in a team environment and with users, executives, clients and vendors. - Excellent verbal and written communication skills - Bachelor’s degree in marketing, Business, Mathematics or comparable business degree a plus. **What we have to offer**: - Competitive salary plus company shares. - Matching RRSP. - Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD. - 3 weeks of paid vacation. - Foodee lunch program for days you are in the office. - We often get together for company-wide social events. - Conveniently located close to transit. - Parking expenses covered, 1 time per week. - Cell phone stipend. - Internet stipend. **_ *Note - this is a Hybrid position and will require you to be on site three days per week, Monday, Tuesday and Thursdays.*_** **#LI-KR2** Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation. But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently. Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.



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