Marketing Programs Manager

**Job Title**: Marketing Programs Manager

**About Encircle**:
Encircle is leading the $1.6 trillion ‌property insurance industry out of the dark ages of pen-and-paper processes, into the digital age of transparency and empowerment. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals around the world to process claims faster. We're a remote-first company with a collaboration hub located in the heart of downtown Kitchener. We’re looking to add new members to our team as we continue to grow and scale

**About the role**:
The Marketing Programs Manager will be a key driver in the success of Encircle's marketing organization. Reporting to Manager, Growth Marketing, you will be responsible for developing, executing, and measuring strategic marketing programs that drive lead generation, customer acquisition, and engagement across our target audiences. You will collaborate closely with Sales, Product Marketing, and Customer Success teams to ensure alignment and maximize the impact of marketing initiatives. This role requires a strategic thinker with a proven track record of managing marketing programs, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.

**Key responsibilities**:

- **Program Strategy and Development**:
- Develop comprehensive marketing program strategies aligned with Encircle's overall business objectives and target audience segments.
- Identify key program themes, messaging, and content requirements to effectively reach and engage prospects and customers.
- Define program goals, KPIs, and measurement frameworks to track success and optimize performance.
- **Program Execution and Management**:
- Manage program budgets, timelines, and resources effectively, ensuring on-time and within-budget delivery.
- Collaborate with internal teams (e.g., Content, Design, Sales) and external vendors to create compelling marketing assets and deliver seamless program experiences.
- **Trade Show and Event Management**:
- Plan, coordinate, and execute Encircle's participation in key industry trade shows and events, including logistics, staffing, and pre/post-event communications.
- **Performance Measurement and Optimization**:
- Establish and track key program metrics, providing regular reports and insights on performance against goals.
- Analyze program data to identify trends, areas for improvement, and opportunities to optimize campaign effectiveness.
- Provide data-driven recommendations to inform future program strategies and resource allocation.
- **Cross-Functional Collaboration**:
- Work closely with the Sales team to ensure lead quality and effective follow-up processes.
- Partner with the Product Marketing team to align program messaging with product updates and launches.
- Communicate program plans, progress, and results effectively to stakeholders across the organization.
- **Staying Current**:
- Continuously research and stay up-to-date on the latest marketing trends, technologies, and best practices.

**What you’ll bring**:

- 5+ years of experience in B2B marketing, with a strong focus on program marketing and demand generation.
- Proven track record of developing and executing successful marketing programs that drive measurable results.
- Experience with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and the ability to interpret data to inform decision-making.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the SaaS industry is a plus.
- Familiarity with the restoration or insurance industries is a plus.

Encircle is an equal opportunity employer that does not unlawfully discriminate against any employee or applicant based on race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, gender identity, gender expression, creed, sex, sexual orientation, age, record of offences, marital status, family status or disability. Encircle is committed to a fair and inclusive work environment. We will endeavour to accommodate the needs of qualified applicants in all parts of the hiring process.

**At Encircle, we VALUE the team we’re building**
- Define your own **BALANCE** - we want our team to take the time they need with flexible work arrangements, and self-managed vacation time, so they're well-rested and energized.
- Work where you** WORK BEST** - we invest in creating both a comfortable work-from-home environment for our employees with the flexibility to join us in our co-working space (collaboration hub) in downtown Kitchener.
- We are **PEOPLE-FOCUSED** and our success is achieved through a culture of collaboration, trust and transparency.
- Choose your path and we’ll support your continued **GROWTH** along the