Communications & Outreach Coordinator

**Reports to: Chief Administrative Officer/Secretary-Treasurer**

**Compensation: $36.60 - $42.44/hour with eligibility for benefits & pension**

**Purpose**

The Communications & Marketing Coordinator, working with the CAO and senior staff, is responsible for the development, coordination and implementation of Otonabee Conservation’s communications, marketing media relations and social media functions and activities.

**Primary Responsibilities (This is not an exhaustive list)**
- Develop and implement corporate and program/service specific communications and marketing strategies by working with the CAO and senior staff to identify communications and marketing needs, key messaging, audiences and methods for ensuring effective communications.
- Constantly monitoring media coverage, stakeholder reaction, etc., informing the CAO and senior staff about new or changing situations and developing recommendations to enhance the Authority’s brand, reputation, community profile, etc.
- Develop and maintain positive relationships with all forms of local media.
- Manages and coordinates the Authority’s website, ensures content is updated and any issues are addressed.
- Prepare and/or arrange for the preparation of engaging written and graphic material/content including news releases, newsletters/bulletins, fact sheets, brochures, reports, posters, social media content, and other materials.
- Develop and deliver in collaboration with appropriate staff, outreach events, field trips/tours, presentations, exhibits, public information sessions, workshops, etc.
- Maintain the Authority’s social media presence including the integration of content for social media platforms (website, Facebook, etc.).
- Ensure appropriate use of the Authority’s visual identity standards.
- Prepare and maintain stakeholder profile information including contact information; their areas of interest and their views on the programs and services offered by the Authority.
- Develop an Annual Report for approval of the Board.
- Develop, maintain and continuously improve effective partnerships and relationships with municipal, provincial, and federal staff, other agencies/groups, consultants, academics and the general public in order to solicit and secure partnerships and to enhance their understanding of Otonabee Conservation’s roles and responsibilities in natural resource management within the watershed.
- Participate in the communication and marketing initiatives of Conservation Ontario, within budget.
- Working collaboratively with the CAO and management staff to implement key corporate projects.

**Skill**
- Degree from recognized university or diploma from a college in communications, marketing or public relations, or equivalent experience.
- Minimum 3 years of relevant progressive experience.
- Knowledge of marketing, communications, public relations, and media relations techniques and methodologies.
- Demonstrated experience in the design and development of promotional materials, communications products, and educational resources.
- Demonstrated event management and strong computer skills
- General knowledge of related legislation including the _Conservation Authorities_ Act, Copyright Act, Freedom of Information and the Protection of Privacy, AODA, etc.
- Demonstrated ability to write and orally and make presentations.
- Valid Ontario Class G driver’s license and clean driving record
- Police Record Check

**Core Competencies**

**Accountability**

Takes personal ownership and responsibility for the quality and timeliness of work commitments; follows organizational guidelines, professional standards, regulations and principles; demonstrates reliability and integrity on a daily basis; displays a high level of confidentiality and respects the sensitivity of information; determines what will be accomplished including the required steps and actions that incorporate regulations and principles consistent with organization practices.

**Critical Thinking**

Monitors and analyzes the internal and external environment to identify current and future opportunities, challenges and risks; engages others within the workplace and team to learn about potential opportunities; uses multiple sources to gather and disseminate information; reflects on past experience, practice and process when developing action plans.

**Planning and Organizing**

Accurately estimates duration and level of difficulty of tasks and projects and sets goals, objectives and work plans to complete; implements plans that are clear, manageable and attainable given the current and future expectations of individuals, groups and team; anticipates obstacles and has contingency plans, demonstrates judgment and flexibility to adjust strategies.

**Service Orientation**

Provides superior service to both internal and external customers by going above and beyond regular client and organizational expectations to offer added value; builds rapport and committed relationships; evaluate