Director, Everyday Cards and Value Added Services

**What is the opportunity?**

RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative strategy.

In this role, you will be accountable for the strategy, execution and delivery in support of RBC’s Everyday Cards product portfolio, with a specific focus on expansion and growth opportunities in the everyday rewards and cash back segments. You will synthesize and execute strategies across channels and multiple partners and stakeholders. You will own the overall financial goals of the business and lead the development and implementation of strategic initiatives. You will manage both internal and external strategic relationships with the goal of delivering superior partnership and P&L / Product management enabling RBC to meet and exceed business drivers and annual profitability objectives. You will also own the relationship with RBC Insurance to manage and optimize embedded insurances and Balance Protector products.

**What will you do?**
- P&L management for the Everyday Cards portfolio (Cashback, ION/ION+) responsible for strategy, forecasting, product features and development, promotion, pricing and process enhancements for revenue optimization
- Responsible for product management including planning, creating business cases, setting growth objectives and managing key revenue drivers
- You will lead financial forecasting & reporting, and the development of strategies that will grow RBC’s market share in this segment
- Responsible for overall positioning and branding of the portfolio as well as the management of the go-to-market strategy
- Liaise with Insurance Business, Creditor Business as well as third party vendors on pricing, growing the business and adhering to the regulatory framework
- Identify performance trends and recommend initiatives to increase competitiveness
- Continuously monitor performance and deliver results at the monthly and quarterly forums with business insights to assess performance

**What do you need to succeed?**

**Must have**:

- Well-developed interpersonal and influencing skills to build and maintain effective working relationships and elicit cooperation from internal partners
- Strategic business sense with planning and implementation capabilities, strategic thinking and negotiation skills
- Demonstrated ability to lead change
- Understanding of key credit card business drivers with strong financial analysis skills
- Excellent critical thinking skills with ability to resolve issues through innovative solutions
- Excellent communication skills (listening, understanding and responding)
- Strong client focus/orientation
- Attention to detail
- Proven time and self-management skills
- Demonstrated experience within the credit card industry is strongly preferred.

**Nice to have**:

- Experience developing new products and capabilities
- Partner management and negotiation experience
- Experience in go-to-market initiatives

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work

**Job Skills**

Business Case Design, Critical Thinking, Knowledge Organization, Product Development Methodology, Product Lifecycle Development, Product Manufacturing, Product Services, Product Testing, Results-Oriented, Waterfall Model

**Additional Job Details**

**Address**:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

**City**:
Toronto

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
PERSONAL & COMMERCIAL BANKING

**Job Type**:
Regular

**Pay Type**:
Salaried

**Posted Date**:
2025-09-04

**Application Deadline**:
2025-09-11

**I**nclusion** and Equal Opportunity Employment**

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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