Manager, Partnership Marketing

Company Description
**Navigatr Group** is a privately held company that invests in travel companies that elevate the customer experience and drive innovation. Our expansive and growing group of brands empowers seamless access to a comprehensive range of luxury travel options and services globally with over $1 billion transactions annually. **Navigatr Group’s** goal is to create a more purposeful travel industry through its strategic investment, best-in-class services and philanthropy.

**Job Description**:
Reporting to the Director, Partnership Marketing, the **Manager, Partnership Marketing Specialist - **Destinations** will be responsible for designing, proposing, and implementing coop & partnership marketing strategies that promote revenue growth generated through our network of companies.

This is a hybrid role with 70% of your time dedicated to strategically planning, negotiating, securing and nurturing coop partnerships and 30% of your time you will be focused on implementing and executing the coop plans with the support of the marketing team.

This will include but not be limited to:

- Develop coop programs for the Navigatr network of companies
- Negotiating and securing coop contracts, working in close partnership with the Procurement team, Supplier Relations team.
- Drive new opportunities through brand partnerships
- Working towards revenue targets, develop, support on the execution of, and maintain marketing plans and campaigns
- Financial and invoice management
- Report KPIs to vendors and to our network of partners

This requires an extremely talented and flexible individual who has a roll up their sleeves attitude and is comfortable with a hands-on position. They have the ability to relate and build successful relationships with a wide range of stakeholders, use creative marketing and analytics to influence, is a champion of the customer experience and of successfully driving and positioning brands.

**Key Accountabilities**:

- Assist in the development of a coop strategic marketing plan using market research, competitive analysis, pricing, customer behavioural data and engagement, current marketing conditions, sales activities and business planning
- Develop a thorough understanding of the opportunities with our group of brands in order to drive revenue and audience engagement, identify and define the most efficient ways to attain coop revenue
- Cross functional partnering with Procurement, Product, L&D, Advisor Relations and Sales to curate the coop experience and implement and optimize the right mix of touch points, including pre sales ‘dreaming’, initial sales process, mid-trip communications and post trip follow-ups.
- Drive new business opportunities by sourcing, pitching brand partnerships, FAMs and marketing alliances
- Develop, manage and support on the execution of the coop marketing advertising and promotional activities within the agreed marketing budget, including product presentations and educational webinars
- Liaise and continually develop relationships with relevant **national tourism board** partners and other key players in travel industry
- Collaborate with both inside and outside sales representatives to identify and market opportunities and trends, and to develop promotional programs to improve coop campaigns and increase sales at key times
- Monitor, review and report on all coop marketing activity, ROI and against KPI’s. Develop recommendations and /or additional coop marketing initiatives that drive improvement
- Attend relevant and industry events and trade shows

**Qualifications**:

- 5+ years’ experience as Partnership or Account Manager or equivalent industry experience
- Requires experience designing and executing marketing strategies, communications campaigns and programs delivering highly customized, targeted consumer offers
- Travel industry experience
- Proven experience identifying opportunities and driving strategic partnerships and affiliations
- Experience with web analytics, online insights, segmentation and behavioral trends
- Intimate understanding of traditional, digital and emerging marketing channels
- Experience developing business plans for new initiatives including business case / rationale development and launch marketing plans
- Strong analytical and project management skills to forecast and identify trends and challenges
- Ability to collaborate and connect effectively with multiple departments, partners and customers
- Superior communication, writing and editing skills and ability to demonstrate versatility in writing formats, including online
- An experienced communicator to senior level execs; you can confidently and eloquently instill the business value of your marketing strategies
- Budget-management skills and proficiency
- Ability to think both strategically and tactically
- Ability to work autonomously in an agile, fast paced, entrepreneurial environment with a track record of taking ownership and driving results
- Must be