Analytics Lead, Consumer Growth Analytics

2 weeks ago


Toronto, Canada Affirm Full time

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

**What you'll do**
- Develop a deep understanding of the Affirm consumer and merchant network to craft business and product strategies in order to define our consumer loyalty program
- Provide insight into growth opportunities based on analysis through internal and external research, and a close monitoring of the program's performance. Continuously embed these insights into our program strategy and identify new opportunities for step function growth
- Design, launch, and analyze AB tests to understand the efficiency and impact of new product constructs aimed at growing share of consumer spend
- Manage the overall loyalty program performance with a focus on active consumers, merchant participation, and profitability. Deploy levers as needed to balance objectives in real time
- Work with large and complex data sets to solve a wide array of challenging problems using various advanced analytical and statistical techniques
- Analyze data to identify gaps/opportunities within product and user experience areas and provide data driven recommendations for improvement
- Build and define critical data sets, reporting, and documentation to enable analysts and cross-functional partners to answer questions efficiently, and monitor the business
- Partner with cross-functional stakeholders from Product, Engineering, Marketing, Finance, Sales teams to inform product decisions and influence roadmap and business unit strategy
- Own end-to-end analytics workflow, from defining success & performance metrics, forecasting, to developing scalable analytics solutions (i.e., automated dashboards, reports and presentations) to socialize and influence cross functional teams
- Provide project and analytic leadership, guidance, and mentorship on the team

**What we look for**
- Passion and drive to disrupt the lending and financial industry for the better
- 5+ years of experience in a business focused analytically-driven role (analytics, consulting, finance, data science, etc.)
- Strong business acumen, and judgment with the ability to bring decision making, and drive the area forward.
- Very good working knowledge of SQL and/or experience with Python or R; Project experience with AB Testing is a plus
- Familiarity with data visualization tools (e.g., Looker, Tableau and PowerBI)
- Strong written, communication, and interpersonal skills with the ability to collaborate and influence cross-functionally with both technical and non-technical audiences
- Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
- Enough laziness to find a faster way to do your least favorite tasks
- Humility, curiosity, and team player - you go out of your way to help teammates and are eager to learn about all aspects of the space and XFN areas
- Experience in consumer banking and loyalty/ rewards is preferred, with some understanding of lending mechanics and credit strategies

**Pay Grade** - CAN 30

**Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.**

CAN base pay range per year:
Min: $123,200
Mid: $154,000
Max: $184,800

**Location - Remote Canada**

LI-Remote

Affirm is proud to be a remote-first company The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We're extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.



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