Marketing Communications Specialist

**The future you want is within reach.**

At PCL, we build the places where life happens and find camaraderie in the process. We're a community of builders committed to building better communities. That's why we're always looking ahead, and not just to the next project or what's next in our industry.

We're also looking at what's next for you and how we can help you build a career you're proud of. This is ideal for a Marketing/ Communications professional who is passionate about storytelling, brand building, and delivering impactful campaigns across multiple channels, delivering value to support the business priorities.

Here's how a Marketing Communications Specialist for our Toronto office contributes to our team:
**Responsibilities**:
Marketing:

- Creates and executes measurable marketing plans for small to mid-size projects and related initiatives.
- Creates and enhances brand awareness through the development of strategic marketing materials.
- Works collaboratively with team members to develop deliverables and execute marketing strategy.
- Collaborates with creative team and external vendors as required and ensures that marketing tactics are executed in line with branding principles.
- Translates executive strategies and industry knowledge into meaningful and accessible information.
- Creates effective written copy for appropriate mediums.
- Understands competitor differentiators.
- Provides advanced editing and proofreading services.

Communications:

- Creates and executes communication plans for small to mid-size projects, campaigns, events and related initiatives, and ensures they are measurable.
- Develops social media content and understands social media platforms and audience preferences. Identifies potential risks on social media.
- Creates and enhances brand awareness through internal/external communication.
- Leads events and provides communication and logistic coordination.
- Monitors local media coverage, measures analytics and aggregates data.
- Provides communications consultation to peers, middle management, and some executives.
- Writes, coordinates and managers distribution and analytics of the district's weekly internal newsletter.

**Qualifications**:

- Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
- 4 years of progressive experience in a communications and/or marketing role.
- Strong understanding of brand best practices and ability to execute and communicate the brand.
- Construction industry and B2B communications experience is valued, but not required.

Marketing:

- Understands and participates in marketing strategic planning process.
- Results-oriented with an ability to meet and drive deadlines and work under pressure.
- Working knowledge of data analytics.
- Experience with and ability to engage with all marketing mediums, including web, print, advertising, video, and social media. Able to select appropriate medium for marketing need.
- Photography, videography and graphic design skills considered an asset.
- Proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.

Communications:

- In-depth understanding of the various communications mediums.
- Ability to effectively communicate the PCL brand.
- Seen as and acts as a trusted communications advisor to peers, middle management, and some executives, with the ability to problem solve.
- Strong verbal and written communication skills.
- Writes clear, concise, audience-focused content that is grammatically sound.
- Strong storytelling, editing and proofreading skills.
- Ability to research, analyze, and organize information accurately and effectively.

PCL is an innovative, employee-owned company comprised of people who find passion in their profession and take pride in doing great work every day. Our work powers the infrastructure and utilities that are essential to daily life and our projects are the scene of vacations, careers, education and healing. We are consistently ranked among the best companies to work for because we are committed to supporting and developing our teams.

The PCL Companies celebrate diversity and are proud to be an equal opportunity employer. We are committed to creating equitable opportunities and an inclusive environment for all employees and applicants. We make employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.

PCL combines numerous pay and benefit strategies to provide a comprehensive and competitive total rewards package. Any salary range displayed by a job board is an estimate. Your salary, which considers your unique qualifications and experience, is just one component of the robust total rewards you'll enjoy at PCL. This may include an employee share purchase offering, discretionary annual performance bonus, comprehensive benefits and wellness programs, retirement plan plus matching, and c