Marketing Campaign Manager

**Marketing Campaign & Event Specialist (HubSpot & Tradeshows)**

Provix is a dynamic, fast-growing leader in vision enhancement and safety system integration, dedicated to protecting personnel and optimizing productivity. We specialize in upfitting purpose-built vehicles and equipment, delivering cutting-edge solutions that seamlessly combine video technology, advanced lighting, and intelligent sensor systems. Our innovations empower equipment operators with real-time visibility and control, enhancing precision, safety, and efficiency across diverse industries. At Provix, we don’t just provide technology—we create smarter, safer, and more effective work environments.

We are looking for a Marketing Campaign & Event Specialist with HubSpot expertise to drive lead generation, brand awareness, and client engagement. In this role, you will design and execute high-impact, performance-driven campaigns, leveraging marketing automation, event planning, and trade show coordination to generate meaningful business opportunities. If you thrive in a fast-paced, detail-oriented environment and are passionate about crafting strategic marketing campaigns and executing events, we want to hear from you

**What You’ll Be Doing**:
**Marketing Campaign Management (HubSpot Focused)**:

- **Sales and Marketing Alignment**: Collaborate with the sales team to align on target industries, accounts, messaging, and strategies to ensure marketing initiatives drive leads and conversions.
- **HubSpot CRM & Automation Management**:

- _Maintain and improve HubSpot Marketing Hub._
- _Build and manage active and static lists through segmentation strategies._
- _Design and optimize HubSpot workflows and sequences._
- _Create and manage campaign-specific dashboards to track key performance metrics._
- **Performance Tracking & Reporting**: Monitor and analyze key metrics such as conversion rates, campaign ROI, and engagement rates, providing actionable insights to optimize performance.
- **Personalization & Segmentation**: Use HubSpot’s segmentation and automation features to deliver personalized content and messaging based on audience behavior.
- **Content Collaboration**: Work closely with product teams to create high-quality marketing content, including case studies, whitepapers, blogs, sell-sheets, short-form videos, and social media content.
- **Continuous Improvement**: Test new campaigns, strategies, and emerging HubSpot features to enhance lead nurturing and client engagement.

**Tradeshow & Event Coordination**:
**Event Planning & Management**: Work with sales and marketing teams to identify, plan, and execute trade shows and conferences.

**Logistics & Coordination**:

- Manage event planning, budgeting and vendor coordination.
- Coordinate booth setup and teardown with the sales team, promotional materials, signage, shipping, and travel arrangements. Oversee onsite event support, ensuring seamless execution.

**Who We Are Looking For**:

- 3-5 years of experience in Revenue Operations, Lead Generation, or Marketing Campaign Management.
- 2+ years of hands-on experience with HubSpot (Marketing Hub, CRM, automation, workflows, reporting).
- 1-2 years of experience in physical and virtual event (tradeshow/webinar) planning and coordination.
- Proven ability to manage multiple projects, meet deadlines, and optimize marketing campaigns.
- Strong understanding of lead scoring, lifecycle marketing, and HubSpot automation best practices.
- Experience analyzing data and segmentation strategies to improve marketing effectiveness.
- Strong written and verbal communication skills with an eye for detail.
- Ability to travel for some physical events (3-5 per year in Canada and potentially in the US)

**Why Join Us?**
- Competitive Compensation - We are a Living Wage Certified company, ensuring fair and sustainable pay.
- Comprehensive Benefits - Enjoy extended health care coverage to support your well being.
- Perks & Appreciation - Celebrate your birthday with a free lunch and enjoy regular company treats
- Work-Life Balance - We value your time and well-being, fostering a flexible and supportive workplace.
- Positive, Local Workplace - Join a community-driven team that values collaboration, growth, and a great work environment.

Pay: From $60,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Experience**:

- HubSpot: 2 years (required)

Work Location: In person