International Analytics Manager

Overview:
Ready to make a global impact? As an International Analytics Manager, you’ll be at the forefront of driving the organization’s international growth and innovation. This is your chance to turn complex data into powerful insights, collaborate with high-performing teams across the globe, and shape strategies that resonate in diverse markets. If you’re energized by solving big challenges, influencing key decisions, and working in a fast-paced, forward-thinking environment—this is the role for you

**Location**: Remote with possible hybrid 1-day in office

**Status**: Contract

**Responsibilities**:

- Analytical Expertise:

- Proficient in SQL for data querying
- Identify business questions and develop analytical approaches to address them
- Translate complex data insights into clear, actionable summaries for stakeholders and executives
- Distill large datasets into concise, meaningful takeaways
- Support user acceptance testing (UAT) for database updates
- Assist data teams in root cause analysis (RCA) for issues and bugs
- Campaign Activation and Enablement:

- Assess data requirements for 1:1 marketing campaigns and ensure data readiness for smooth execution, including test/control design and success metrics
- Analyze audience segmentation opportunities to enhance fan engagement
- Performance Monitoring and Optimization:

- Track the effectiveness of go-to-market (GTM) strategies using KPIs and attribution models
- Evaluate progress toward fanbase growth objectives
- Deliver regular performance reports to senior leadership
- Participate in strategic discussions and provide insights to stakeholders, including VP-level executives
- Cross-Functional Collaboration:

- Partner with marketing, international, legal, and other teams to align on strategy and execution
- Promote a collaborative culture that values knowledge sharing and innovation
- Work with data engineering to define business requirements
- Coordinate with third-party vendors on data definitions and needs
- GTM Strategy Support:

- Collaborate with regional teams to develop analytics and segmentation plans tailored to local GTM strategies
- Establish clear goals, KPIs, and success metrics
- Design audience segments and marketing initiatives that reflect regional preferences

**Qualifications**:

- Bachelor’s degree in Business, Marketing, Sports Management, Economics, Analytics, or a related field
- Minimum 3 years of experience with SQL, Python, or similar coding languages
- At least 5 years of experience managing stakeholder relationships
- Strong analytical and data interpretation skills
- Excellent verbal and written communication skills

**Nice to Haves**:

- Familiarity with consent management and identity resolution
- Deep interest in sports and awareness of global fan cultures
- Background in marketing or GTM analytics

**About Adastra**

For more than 25 years, Adastra Corporation has been hyper-focused on data and the infrastructures to support it. We are an international consulting company working with businesses and IT Leaders to extract value through data and analytic solutions in the domains of Cloud, Data Management, Analytics, AI and ML, Governance, Hyper Automation, and Enterprise Application Development. Our team of experts, combined with our worldclass data management platform, helps provide trusted insights, establish frameworks, enforce best practices, and streamline processes for around-the-clock global coverage. Adastra has a proven track record of helping organizations of all sizes - from SMEs to Fortune 1000s - achieve their data transformation goals, whether that be accelerating innovation, improving operational excellence, or creating unforgettable customer experiences.

**What We Offer**
- Opportunity for advancement and career progression
- Competitive compensation package
- Comprehensive benefits plan
- Successful referral program
- Satisfaction of working for a reputable company
- A flexible, dynamic, and diverse workplace

**Equal Opportunity Employer**

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance