Director, Brand, Campaigns,

_**Impact Starts at UNICEF Canada**_

**Position Details**

**Position Title -**Director - Brand, Campaigns & Partnerships

**Employment Type**:Full-time, Permanent (Vacant - New Role)

**Reports to**:Vice President, Brand & Marketing

**Direct Reports**:3

**Salary Range**:$107,000 to $131,000 per year annually with benefits and 4 weeks paid vacation

**Work Location**:Toronto

**Work Environment**:UNICEF Canada currently operates under a Flexible-Hybrid model that requires team members to attend the office at least 2 days/week.

**The Opportunity**

UNICEF Canada is seeking a strategic, creative, and results-driven Director, Brand, Partnerships & Campaigns to lead the development and execution of integrated brand marketing initiatives that drive engagement, revenue, and supporter growth.

Reporting to the Vice President, Brand & Marketing, this senior leader will oversee high-impact brand campaigns, manage national B2C partnerships, and lead a high-performance team. The Director is responsible for bringing UNICEF’s brand to life across paid, earned, and owned media — ensuring alignment with organizational goals and brand positioning.

**Key Accountabilities**

**Brand Strategy & Campaign Leadership**
- Lead the development of brand messaging and positioning across integrated campaigns and B2C partnerships.
- Oversee cross-channel campaign planning, creative execution, and performance optimization to drive engagement and awareness.
- Collaborate with internal stakeholders to align brand strategy with supporter journeys, fundraising goals, and advocacy priorities.

**Brand Partnerships & External Collaboration**
- Lead the activation of national B2C partnerships, ensuring alignment with UNICEF’s brand values and marketing goals.
- Serve as senior point of contact for brand and creative agencies, managing strategy, timelines, and performance.
- Identify new partnership and sponsorship opportunities to extend reach and impact.

**Paid Media & Influencer Strategy**
- Oversee Brand and Partnership campaigns paid and earned media plans, including digital, traditional, and influencer channels.
- Lead performance marketing initiatives in collaboration with internal experts and media agencies.
- Ensure alignment of media strategy with campaign and organizational priorities.

**Team Leadership & Marketing Operations**
- Manage and mentor a high-performing team.
- Champion a collaborative and supportive team culture focused on executional excellence and continuous improvement.
- Oversee campaign timelines, vendor relationships, production logistics, and quality assurance processes.

**Performance & Reporting**
- Set and track KPIs for campaigns and partnerships, using data and testing to optimize results.
- Deliver campaign reports and strategic insights to the VP and cross-functional stakeholders.
- Stay informed on market trends and competitor activity to inform strategy.

**Qualifications**
- 10 plus years of progressive experience in brand marketing, integrated campaigns, and/or partnerships.
- Minimum 5 years of senior leadership experience managing people, budgets, and external partners.
- Led the execution of a new brand platform, aligning internal teams and external partners to deliver integrated campaigns, refreshed creative assets, and cohesive brand storytelling across all channels.
- Demonstrated success in leading omnichannel marketing campaigns with measurable impact.
- Strong expertise and understanding of media planning and buying, content marketing, influencer strategy, and sponsorship activation.
- Experience managing high-value partnerships with corporate or consumer brands.
- Skilled in creative briefing, agency collaboration, performance measurement, and cross-functional leadership.
- Outstanding communication, interpersonal, and presentation skills.
- Highly organized, agile, and results-focused.
- Passion for social impact and commitment to equity, accessibility, and inclusive storytelling.

**An Employer of Choice: What We Offer**

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high-impact.

Members of the UNICEF Canada team have access to the following employee benefits: A ROBUST COMPENSATION PACKAGE
- Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
- Life, AD&D, & Long-Term disability insurance coverage
- Employer match contributions (5%) to a Group Pension Plan
- Access to parental leave top-up

A COMMITMENT TO WELLNESS
- Flexible-hybrid work environment to support the work-life integration needs of our team
- Minimum 4 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
- 10 paid sick days & 2 personal days
- 9 to 11 employee wellness days - an additional series of pre-set days off, given annually to further extend long weeken