Category Marketing Manager

Company Description

At Sleep Country Canada/ Dormez-Vous? we are on a mission to transform lives by awakening Canadians to the power of sleep. We believe that sleep is the fuel that powers your day and is critical to helping you be your best self. We actively champion sleep as the key to a healthier, happier life and aim to help everyone achieve better tomorrows through better tonights.

In this new exciting opportunity, the **Category Marketing Manager **will be responsible for developing high level marketing strategies to support our key categories (Lifestyle Adjustable Bases, Pillows and Mattresses) as well as work with key vendor partners to build effective marketing campaigns that deliver results.

Working at Sleep Country Canada (SCC) is more than just a job; it is your opportunity to realize your full potential We trust you to make the right decisions
- you will be motivated and empowered every day to make a positive difference to your team, the customer experience, and the growth of our business all while working in a fun work environment.

**Job Description**:
Can you?
- Identify strategic opportunities to drive sales of our fast growing categories and key vendor partners through targeted marketing initiatives that deliver results.
- Participate in the development of key category and vendor partnership plans that tell compelling stories and foster increased consideration and conversion for both strategic brands and our key categories
- Lead the activation of key category promotions and as well act as key marketing liaise with our strategic vendors and their brands
- Collaborate with key vendor partners and create opportunities that leverage and elevate planned marketing activities
- Work closely with our internal cross functional teams, including Merchandising, E-commerce and Sales to recommend, develop and activate category and vendor partnership plans that will drive traffic and sales to our stores/site
- Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
- Glean insights from post campaign results to propose new and improved ways to advance our key categories.
- Work with customer research and social listening tools to garner valuable customer insights to optimize our category plans based on key consumer insights and learnings.
- Other adhoc projects as required

**Qualifications**:
**Do you have?**
- A University/College degree in Marketing, Business, eCommerce or related discipline
- At least 7-10 years of marketing experience in the areas of both digital and social media; experience in retail would be a definite asset
- Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills
- Proficient skills in PowerPoint and Excel

**Are you?**
- Detail oriented, highly organized and able to prioritize multiple project in fast pace work environment with changing priorities and strict deadlines
- Self-driven, a strong team player, able to influence, build relationships and collaborate with both internal and external stakeholders
- Able to tell compelling stories that will attract and drive consideration across key customer segments
- Digitally savvy and up to date on current social media and market trends
- Bilingual in English and French is an asset

Additional Information
**Why Work for Us**:

- This is not a job but a **CAREER** with opportunities for growth and advancement
- We provide full Medical & Dental Benefits and a Deferred Profit Sharing Program
- We offer Maternity/Parental Leave Top up Benefits
- We will invest in you and provide training, mentoring and continuous development
- You will have access to our in-house learning platform that provides world class content of over 9,000 digital courses taught by industry experts in a variety of languages
- You can also take advantage of our Tuition Reimbursement Program (Professional AND Personal Development that even includes scuba diving classes)
- We provide an Annual Wellness Credit for all our Associates Any products and services that improve your health and well-being are eligible, whether that’s health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment
- You are able to gain access to our Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
- We also offer a paid day off to Volunteer at your local charity of choice
- We are also proud to share that we are winners of:
- Canada's Most Admired Corporate Cultures
- Great Place to work
- Best Workplaces in Retail & Hospitality

**Employment Equity