Content and Public Relations

**Who we are**

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

**Who We Need**

Reporting to the SVP, Marketing, we are hiring a Content and Public Relations (PR) Manager to join our team. You will play a key role in positioning our demand-side platform (DSP) as the driving force as an authentic challenger brand in the ad tech industry. You will craft bold, insight-driven content, spark conversations with top media outlets, and build campaigns that influence the industry’s biggest decision-makers.
- This is a full-time, hybrid or remote opportunity. Individuals within commuting distance of our downtown Toronto office will work onsite 2 days a week. Alternatively, fully remote employees are required to be available for onsite meetings and events regularly._

**What's in It for You?**
- Visibility and Influence._ You will be the voice of our brand with the creative freedom to shape how our DSP is perceived in a competitive ad tech space, crafting bold narratives that cut through the noise. You will make a measurable impact helping bring our vision and solutions to the forefront, drawing on predictive analytics to refine content strategy and forecast engagement trends based on historic and real-time data.
- Impact and ownership._ This is an opportunity to work in an industry at the forefront of innovation, AI, and data-driven marketing. From thought leadership content to high-profile PR campaigns, you will own projects end-to-end, seeing your ideas come to life across multiple channels.
- Next-generation tools._ This is an exciting move that will give you the freedom to leverage generative AI tools to scale content production, enhance SEO/ AEO, and personalize content experiences across multiple formats and channels. You will use AI-powered tools to monitor brand sentiment, identify emerging media narratives, and proactively respond to shifts in public discourse.
- Professional Growth._ At illumin, we are committed to helping you grow and reach your full potential. You will benefit from a VP who promotes a creative culture and the chance to take ownership. As part of a nimble and evolving marketing team, your work will have a measurable impact and open doors for future career progression in content strategy, PR, or brand leadership.

**How You Will Make an Impact as our Content and PR Manager**
- ** Build out and deliver an engaging content strategy.**You will own a bold content strategy that positions our DSP as a challenger brand in the programmatic advertising space. You will craft compelling blogs, white papers, case studies, and reports that educate and inspire advertisers and agencies. You will collaborate with product, sales, data, and marketing teams to produce content rooted in insights and performance benchmarks. You will ensure every piece is SEO- and AEO-optimized, high-impact, and aligned with demand generation and lead-nurturing goals.
- ** Manage public relations and media outreach.** You will build strong relationships with top-tier trade media, journalists, analysts, and influencers. You will craft attention-grabbing press releases, pitches, and announcements that secure coverage in prominent publications, including AdExchanger, Digiday, The Drum, and Adweek. You will drive executive thought leadership by landing interviews, bylined articles, and speaking opportunities while tracking industry trends, privacy shifts, and competitor PR strategies to stay ahead.
- ** Prioritize social amplification.** You will shape powerful brand messaging that resonates with advertisers, agencies, and industry stakeholders. You will lead social media (LinkedIn, Instagram, etc.) to spark engagement and elevate our presence in the ad tech community. You will partner with lead generation, sales, and product marketing to