Demand Generation Manager

1 week ago

Quebec City, Canada Pivot + Edge Full time

**About the Opportunity**

Our client, a rapidly growing cybersecurity consulting firm, is seeking a strategic and results-oriented **Demand Generation Manager** to establish and lead their marketing function. This is a confidential search for a high-impact role reporting directly to the VP of Marketing.

This opportunity is perfect for someone who thrives in a fast-paced, entrepreneurial environment and is eager to shape and execute marketing strategies from the ground up.

**Key Responsibilities**

**Sales & Field Marketing**
- Collaborate with the VP of Marketing to develop and execute integrated multi-channel marketing plans.
- Lead B2B lead generation initiatives across digital, print, and event-based campaigns.
- Create compelling content including blogs, case studies, infographics, and videos aligned with brand messaging.
- Produce and maintain sales enablement assets (e.g., presentations, brochures).
- Execute impactful field marketing activations and branded experiences.
- Collect and analyze campaign data to refine strategies and improve ROI.
- Ensure strong alignment and collaboration with internal stakeholders.

**Partner Marketing & Events**
- Design and manage co-branded campaigns in partnership with key vendors.
- Plan and execute virtual and in-person events such as webinars, roundtables, and workshops.
- Handle event logistics, vendor coordination, and post-event follow-up.
- Utilize HubSpot and CRM tools to monitor campaign performance and optimize lead conversion.
- Manage MDF (Market Development Funds) budgets and ensure alignment with partner branding and revenue goals.
- Report on campaign effectiveness and pipeline impact through dashboards and analytics.

**Brand Positioning & Talent Branding**

Drive alignment between the company’s external brand and internal culture to position the organization as both a market leader and employer of choice. This initiative focuses on strengthening brand perception across customer and talent audiences by integrating authentic storytelling, consistent messaging, and collaboration between marketing and HR.

**Qualifications**
- 5+ years of experience in B2B marketing, preferably within the consulting or technology sectors.
- Proven expertise in lead generation, event management, campaign execution, and partner marketing.
- Proficiency in HubSpot, CRM systems, LinkedIn Ads, and performance analytics tools.
- Excellent verbal and written communication skills with a keen eye for detail.
- Strong project management and organizational abilities.
- Comfortable collaborating cross-functionally with Sales, HR, and external partners.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong analytical mindset with a focus on ROI and performance optimization.
- Hands-on, execution-driven approach with demonstrated leadership skills.

**What Success Looks Like**
- Building a scalable, revenue-aligned marketing engine.
- Generating qualified leads and enhancing market presence.
- Executing seamless events and impactful co-marketing programs.
- Enhancing talent attraction by shaping a compelling and authentic employer brand aligned with the company’s values and vision.

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