Marketing Assistant

1 week ago

Mississauga, Canada kj dentistry Full time

**Overview**

**Duties**
- Conduct research to identify market trends and customer preferences to inform marketing strategies.
- Support SEO efforts by optimizing website content and monitoring performance using tools like Google Analytics.
- Collaborate with the team on content marketing initiatives, including copywriting for blogs, newsletters, and social media posts.
- Manage social media accounts, creating engaging content and analyzing performance metrics.
- Help coordinate advertising sales efforts and assist in managing budgets for various campaigns.
- Utilize Adobe Creative Suite to design promotional materials that align with brand guidelines.
- Assist with e-commerce initiatives, ensuring product listings are optimized for search engines.
- Support B2B marketing efforts by developing targeted campaigns aimed at business clients.
- Monitor and report on campaign performance using analytics tools to drive continuous improvement.

**Skills**
- Proficiency in SEO, digital marketing, and content marketing strategies.
- Experience with social media marketing across various platforms.
- Familiarity with multichannel marketing approaches and advertising sales techniques.
- Knowledge of Adobe Creative Suite for design purposes.
- Understanding of B2B marketing principles and practices.
- Strong research skills to analyze market trends effectively.
- Copywriting skills for creating compelling content across different mediums.
- Familiarity with WordPress for website management and HTML basics.
- Knowledge of Google Analytics for tracking campaign performance.
- Ability to manage budgets effectively while ensuring optimal resource allocation.

**Job Types**: Full-time, Permanent

Pay: $18.00-$20.00 per hour

Expected hours: 35 per week

Willingness to travel:

- 25% (preferred)

Work Location: In person

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