Field Marketing Manager

**Posting Date** Feb 11, 2021

**Job Number** 21011650

**Job Category** Sales & Marketing

**Location** Central Canada Sales Office, 2425 Matheson Blvd. E. Suite 100, Mississauga, ONT, Canada

**Brand** Corporate

**Schedule** Full-Time

**Relocation?** N

**Position Type** Management

**Located Remotely?** N
- Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?**JOB SUMMARY**

The Marketing Manager is part of the above property organization responsible for marketing tactics across participating hotels by region. Under the leadership of the Area Director, Field Marketing, this role partners closely with key stakeholders and internal/external partners to verify successful execution of critical marketing tactics. Generates profitable revenue to increase RevPAR, market share and brand awareness by fully leveraging marketing programs at the property and market level that are integrated with the total hotel strategy. Develops and executes internal and external website updates, content audits, property specific messaging and foundational tactics at the property level across all hotels within their portfolio.

As part of the Marketing team, this role is fully connected into resources in their region; the Marketing Manager liaises and builds deep partnerships with their regional teams to verify all brand, local, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

**CORE WORK ACTIVITIES**

**Marketing and Strategy**
- Influences the participation in corporate, cluster and/or regional marketing programs while verifying marketing programs are pulled through at the property level across all hotels across the region, within their defined portfolio.
- Maximizes the potential of established marketing vehicles within Marriott channels including but not limited to HWS, property outlet sites, etc.
- Communicates and coordinates program details and status updates to all key stakeholders.
- Partners closely with Area Directors of Marketing and Area Marketing Team to verify tactics are following brand standards.
- Manages the implementation and execution of identified core marketing tactics including, but not limited to:

- Internal and external website updates, audits, copywriting, pull through property-specific messaging.
- Reviews paid media campaign strategy and performance.
- Audits existing online marketing opportunities on third party and local sites.
- Manages content for all participating hotels within assigned region using systems including: EPIC, Efast, MDS Client Community, 3rd party portals.
- Manages relationships and partnerships with internal and external partners, including Marriott Digital Services (MDS) via DCSM or Client Community.
- Serves as the liaison between Property + MDS to verify all identified strategies are properly executed across all participating hotels in the region.
- Provides key knowledge of all Marriott brand voice and copywriting ability to accurately update and support brand voice for hotel and destination, as applicable.
- Analyzes and implements key reporting to accurately capture property initiatives, tracking, budget data, etc. using project management systems.
- Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Develops and presents marketing recommendations to Area Director of Marketing and Key Stakeholders based on key findings through reporting and audits.
- Measures and clearly communicates with key Stakeholders successes of property campaigns and eCommerce performance using relevant tools.
- Manages Marketing Coordinators, when applicable, to delegate and ensure execution of identified tactics and responsibilities.

**General**
- Maintains and grows business of hotels with effective marketing plans and programs.
- Provides strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
- Possesses strong problem solving and d