Creative Design Lead

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Definity Insurance is seeking a **Creative Design Lead**to head our in-house creative studio—a hybrid role that blends the visionary leadership of an agency Art Director with the workflow management of a Traffic Manager. You will oversee the creative development of brand assets from concept to delivery, while also ensuring efficient project prioritization, resourcing (both internal & external), and traffic flow across the team.

This role is perfect for a strategic, design-savvy leader who can bring big-picture creative thinking while driving operational excellence within a fast-paced, high-volume environment.

**What can you expect to be accountable for in this role?**

**Creative Direction & Design Oversight**
- Facilitate and lead collaborative concepting sessions that bring together multi-disciplinary teams across mixed media (digital, video, experiential) and traditional channels (print/collateral) to develop bold, integrated creative ideas.
- Lead visual development and design execution across all marketing, brand, and communications touchpoints.
- Provide clear creative direction, feedback, and mentorship to designers and freelance partners.
- Ensure all creative aligns with brand standards, business objectives, and stakeholder expectations.

**Studio & Workflow Management**
- Own the intake, prioritization, resourcing, and traffic management of all creative requests.
- Develop and manage studio processes, timelines, and workflows to ensure projects move efficiently from briefing to delivery.
- Collaborate with cross-functional teams (Marketing, Product, Sales, etc.) to balance creative capacity with organizational needs.

**Team Leadership & Collaboration**
- Manage and inspire a team of in-house designers and external creative partners.
- Act as the liaison between the creative team and internal clients to ensure clarity, alignment, and timely delivery.
- Lead multi-discipline teams through brainstorms, design reviews, and feedback loops to elevate creative thinking and ensure team alignment.
- Proactively identify bottlenecks and opportunities to improve creative processes and outputs.

**Quality Control & Brand Stewardship**
- Maintain high standards for creative quality, consistency, and brand integrity.
- Review and approve final deliverables to ensure accuracy and alignment with project goals.

**What do you bring to the role?**
- 6+ years of experience in a creative design leadership role, preferably in an agency or in-house studio environment.
- Proven ability to balance creative excellence with operational efficiency.
- Strong portfolio demonstrating creative leadership across digital, print, social, and experiential platforms.
- Experience leading multi-disciplinary teams through integrated concept development across mixed media and traditional channels.
- Deep understanding of project management principles, resource planning, and traffic workflows.
- Exceptional organizational, communication, and stakeholder management skills.
- Ability to inspire and motivate creative teams in a collaborative environment.
- Proficiency in project management tools (Asana) and design tools (e.g. Adobe Creative Suite, Figma).

**Salary Range**:$77,100 - $142,000

**What’s in it for you?**
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services

**Go ahead and expect a lot — you deserve it.**

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work ® as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

**Background checks**

This role requires successful clearance of background checks (including criminal checks and leadership references).

LI-Hybrid

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