Cannabis Retail Education Specialist

15 hours ago

Kitchener, Canada SNDL Full time

Work Location

Remote - Ontario

This role is ideal for a motivated and dynamic sales expert who can excel in a fast-paced, regulated industry. This individual will support retail partnerships, execute in-store activations, and contribute to commercial strategies. The position includes responsibilities at SQDC and New Brunswick head offices, along with attendance at industry conferences. **Fluency in French is mandatory.**

**Internal Collaboration**: Commercial - Provincial Sales, Retail Sales, New Product Development, Innovation, Marketing

**KEY RESPONSIBILITIES**:
**Sales & Education**
- Create and deliver engaging product presentations, demonstrations, and training sessions for retail staff.
- Educate store teams on SNDL’s product assortment, adhering to head office guidelines.
- Plan and execute branded in-store pop-up activations targeting consumers.
- Represent SNDL at conferences and industry events to promote our brands.
- Merchandize and refresh marketing materials in-store as needed.
- Monitor market trends and competitor activities to identify opportunities and threats.

**Client Relationship Management**
- Develop and maintain long-term partnerships with retail clients and industry stakeholders.
- Respond promptly and professionally to client inquiries, concerns, and feedback.
- Provide exceptional customer service with consistent follow-ups.
- Support sell-in efforts at the board level alongside the Provincial Sales Manager.

**Market Research & Analysis**
- Stay current on cannabis trends, market dynamics, and competitive offerings.
- Identify new business opportunities and areas for market growth.
- Analyze sales performance to inform strategy and optimize outcomes.

**Sales Administration & Reporting**
- Keep accurate records of sales activities, client communications, and transactions.
- Support the creation of sales tools, educational materials, and promotional content.
- Compile and submit sales reports, forecasts, and actionable business insights.
- Participate in regular coaching and performance review initiatives.

**Compliance & Budget Management**
- Ensure all sales and education activities comply with federal and provincial cannabis regulations.
- Monitor regulatory changes impacting operations.
- Track expenses and operate within approved budget limits.

**QUALIFICATIONS**:
**Education & Experience**
- Bachelor's degree in Business, Marketing, or a related field (preferred).
- Proven sales experience — cannabis industry experience is a strong asset.

**Skills & Abilities**
- Bilingual**:Fluent in French and English (mandatory)**
- Strong customer service orientation with excellent interpersonal skills.
- Self-motivated, proactive, and results-oriented.
- Strong negotiation, communication, and relationship-building skills.
- Deep understanding of cannabis products and regulatory requirements.
- Growth mindset and openness to feedback and coaching.
- High sense of urgency and the ability to manage priorities in a fast-paced environment.
- Experience in category management is considered an asset.
- Proficient in Microsoft Office Suite and CRM systems.

**OTHER REQUIREMENTS**:

- Valid driver’s license and access to reliable transportation.
- Ability and willingness to travel frequently (by car and air) across Eastern Canada.
- Flexible availability including evenings and weekends for client events and trade shows.
- Must be able to pass a background check.

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