Brand Marketing Manager

Company Description

At Sleep Country Canada/ Dormez-Vous? we are on a mission to transform lives by awakening Canadians to the power of sleep. We believe that sleep is the fuel that powers your day, and is critical to helping you be your best self. We actively champion sleep as the key to a healthier, happier life and aim to help everyone achieve better tomorrows through better tonights.

In this exciting opportunity, the **Brand Marketing Manager **will be responsible for supporting the development and execution of the strategic marketing plan to drive sales and traffic to our stores/site and ensure that our marketing plans deliver on our key marketing imperatives while further strengthening our leadership position. This will include initiatives that foster brand equity and brand loyalty as well as building marketing programs and promotions that grow market share and corporate profitability.

Working at Sleep Country Canada (SCC) is more than just a job; it is your opportunity to realize your full potential We trust you to make the right decisions
- you will be motivated and empowered every day to make a positive difference to your team, the customer experience, and the growth of our business all while working in a fun work environment.

**Job Description**:
Can you?
- Assist in the development of our annual marketing calendar and bring all event marketing to life across digital and traditional channels
- Make proactive recommendations for new initiatives that will help foster sleep wellness and establish our sleep expertise and credibility
- Measure post campaign results and develop recommendations to improve and advance future initiatives. This includes looking at quarterly brand health results, market trends and research findings to gleam key insights that will drive success.
- Lead projects and participate in the development of brand activation plans that inspire new reasons to shop and marketing plans that drive meaningful connections with consumers and brand loyalty.
- Ensure effective and efficient delivery of marketing campaigns that are both on-time and within budget
- Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
- Lead the activation of all event marketing and promotions as well as partnerships that support Sleep Country/Dormez-vous brands including marketplace partners
- Collaborate across many functions to help support, recommend and develop marketing plans that will drive traffic and sales to our stores/sites
- Adhoc projects as required

**Qualifications**:
**Do you have?**
- A University/College degree in Marketing, Business, eCommerce or related discipline
- At least 7-10 years of marketing experience in the areas of both digital and social media
- Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills
- Proficient skills in PowerPoint and Excel

**Are you?**
- Detail oriented, highly organized and able to prioritize multiple projects in fast pace work environment with changing priorities and strict deadlines
- A team player, able to influence, build relationships and collaborate with both internal and external stakeholders to gain alignment
- Digitally savvy and up to date on current social and digital trends
- Bilingual in English and French is an asset

Additional Information
**Why Work for Us**:

- This is not a job but a **CAREER** with opportunities for growth and advancement
- We provide full Medical & Dental Benefits and a Deferred Profit Sharing Program
- We offer Maternity/Parental Leave Top up Benefits
- We will invest in you and provide training, mentoring and continuous development
- You will have access to our in-house learning platform that provides world class content of over 9,000 digital courses taught by industry experts in a variety of languages
- You can also take advantage of our Tuition Reimbursement Program (Professional AND Personal Development that even includes scuba diving classes)
- We provide an Annual Wellness Credit for all our Associates Any products and services that improve your health and well-being are eligible, whether that’s health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment
- You are able to gain access to our Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
- We also offer a paid day off to Volunteer at your local charity of choice
- We are also proud to share that we are winners of:
- Canada's Most Admired Corporate Cultures
- Great Place to work
- Best Workplaces in Retail & Hospitality

**Employment Equity