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Marketing Operations Specialist

2 weeks ago

Toronto, Canada Figment Full time

**You could work anywhere. Why Figment?**:
**Figment** powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, **we help 500+ institutional clients optimize their crypto rewards**, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including **reward optimization**, **cutting-edge API development**, detailed **rewards reporting**, seamless **partner integrations**, **governance support**, and **slashing protection**.

Backed by a team of passionate and intelligent Figmates, with a **100% remote-first** global presence across **12 countries**, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We're building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we're looking for **builders** and **innovators** — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an **energetic company culture**, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge

**About the Opportunity**:
We are seeking a Marketing Operations Specialist to help grow Figment's marketing team and optimize the operational backbone of our campaigns. In this role, you'll own the marketing tech stack, fine-tune workflows, and ensure seamless integration of systems to enable impactful, data-driven campaigns.

This is a full-time remote position with working hours aligned to the Eastern Time Zone. If you're excited by the idea of creating seamless systems, unlocking insights from data, and supporting a world-class marketing team, this role may be a great fit for you.

**How You Will Make an Impact**:

- Manage and optimize Figment's marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
- Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team.
- Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact.
- Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline.
- Collaborate with the content team to optimize WordPress pages for campaign performance and tracking.
- Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations.
- Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.

**Who You Are**:

- Proven experience with B2B marketing operations, particularly using Pardot and Salesforce.
- Skilled in Google Analytics, with the ability to analyze and report on campaign performance.
- Proficient in managing and optimizing WordPress for content marketing purposes.
- Strong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions.
- Highly analytical and detail-oriented, with a knack for problem-solving.
- An excellent communicator who thrives in a cross-functional, remote-first team.
- Self-motivated and comfortable working independently, with the ability to prioritize multiple projects.

**Even Better If You Have**:

- Experience implementing advanced lead scoring and nurturing strategies in Pardot.
- Familiarity with data visualization tools.
- Basic knowledge of SQL for custom reporting and data analysis.
- A background or interest in blockchain, Web3, or crypto ecosystems.

**Teams You'll Collaborate With Most Often**:

- **Marketing Team**: Collaborate on campaign workflows, data insights, and reporting.
- **Sales Team**:Align lead scoring, nurturing, and handoff processes to optimize the sales pipeline.

**Why you might be excited about us**:
At Figment, we offer an exciting range of **competitive benefits** designed to support and empower every member of our team:

- **100% remote-first environment.** Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you're near one), at home, or a bit of both, it's up to you.
- 4 weeks of **PTO** that kick in day one, with an additional 1 week of flex days.
- Extended **company-paid health benefits** that kick in day one.
- Best in class **parental leave** and flexible arrangements.
- A **home office stipend** to create a space that you enjoy working in.
- Monthly **Wifi reimbursement.**:

- A yearly **Learning & Development budget.**:

- **401K** (US) or **RRSP** **match** (Canada).
- **Stock Options** in the company.
- A competitive **bonus** (based on company performance) that i