Manager, Consumer

About Us
The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the provincial online store for recreational cannabis in Ontario and are the exclusive provincial wholesaler to authorized private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About the Role
We are looking for a Consumer Market & Insights Manager to execute on the Insights portfolio of deliverables. The Consumer Market & Insights Manager to assists with the planning, execution and enculturation across a number of projects as per the annual plan.
In this role, you will lead priority projects from end
- to
- end and provide support across the team to execute on all deliverables. You will lead the analyst support function, manage prioritization, workflows and provide coaching to the analysts.

About Your Day
- Own the end-to-end process for priority Research Projects as identified in the planning process
- End
- to
- end management of external vendors includes scoping, procurement, research design and approvals, vendor management and reporting to the organization
- End
- to
- end management of internally run projects including, scoping, methodology and design (i.e., survey and discussion guide development and deployment), analysis and reporting
- Lead report presentations and internal workshops and provide actionable recommendations and that foster ideation opportunities
- Prioritize delivery across projects with support of Director for executing against plan.
- Identify opportunities to answer organizational questions to support decision making through synthesis of all past and current sources available
- Manage annual calendar of projects to be executed in year and manage the Insights planner tool to ensure delivery across multiple priorities
- Implement best practices through standardization of methods, tools, and knowledge-sharing
- Lead internal stakeholder sessions to ensure that the Insights team is clear on stakeholder business objectives and projects align with cross functional team needs
- Represent Insights in cross-functional project team meetings as the objective voice of external stakeholders (e.g. Consumer, Retailers, Licensed Producers)
- Lead development of and maintain Insights Sharing programs with internal stakeholders (via Intranet and internal meetings), Retailers (via speaking events), and licensed producers (via sharing program and speaking events)
- Manage analysts’ workload through prioritization and planning
- Ensure the full team is supported across all projects as required and according to overall plan priority
- Support and mentor Research Analysts to ensure quality standards

About You
- Completion of Post-Secondary Education
- Post-Graduate Certificate in Market Research is an asset
- Canadian Research Insights Council (CRIC) training and/or certification is an asset
- 5+ years’ experience with marketing research, consumer insights or related field
- 2+ years of leadership/people management experience
- 2+ years of experience in the cannabis industry and/or other regulated fields is an asset
- Strong knowledge in data usage and analysis techniques
- Strong knowledge in market research analysis tools (such as SPSS or Q)
- Ability to collaboratively in a cross-functional team environment
- Excellent communication, storytelling, and presentation skills
- Advanced knowledge of Microsoft Excel & PowerPoint

About the Job
- This position currently offers a hybrid work schedule. The current in office requirement is a minimum of 3 days/week (may be more depending on business needs). The OCS office is located near York Mills and Yonge Street. However, OCS reserves the right to change this policy and its office location at any time.
- City: Toronto, ON
- Employment Type: Fixed-term contract for 12 months
- Required Travel: Rare

Compensation