Content Marketer

**Position Summary**

**Personal Characteristics**
- Motivated with the ability to work independently and as part of a team
- Flexible, responsive, professional, respectful, and positive with a commitment to continuous improvement
- Exceptional written and verbal communication skills (English)
- Proven time management skills with strong attention to detail and follow through on promises and commitments
- Creatively analytical with a passion for personal growth and a learner’s mindset
- Leadership, pro-active problem-solving, and honesty
- High level of respect, understanding, and regard for First Nations communities

**Key Responsibilities and Accountabilities**
- Monitor all channels and groups for sentiment and comments, responding in a factual and controlled manner to mitigate negative consequences through the brand’s voice
- Collaborate with cross-functional teams to create engaging content that nurtures, guides growth, shows our differentiation, and supports business goals while being brand-focused
- Optimize content for search engines and monitor and analyze keyword performance
- Actively contribute to internal communications site and in-flight magazine
- Identify and develop relationships with influencers and user groups to support content creation and community engagement
- Identify, evaluate, and seek out social media trends, tools, and new avenues of connecting with audiences
- Use analytics tools to track, measure, and analyze the effectiveness of content marketing efforts and channel performance against ROI and KPIs, using insights to refine and improve strategies
- Ongoing competition, industry, and market analysis’
- Lead the creation and implementation of social media Responding Guidelines and policies
- Actively participate and assist in the Company’s engagement and sponsorship events
- Actively participate in the Company’s Safety Management System
- Perform additional duties as assigned

**Minimum Education, Experience and Certifications**
- Diploma or post-secondary degree in marketing, communications, a related field, or equivalent experience
- 3+ years of experience in content marketing, with a proven track record of crating and executing successful campaigns
- Understanding of digital marketing principles and current practices/trends
- Expert in social media platforms, particularly Facebook, Instagram, YouTube, and LinkedIn with working knowledge in TikTok
- Knowledgeable about current and emerging technology, platforms, and reporting tools
- Experience in graphic design, videography, or photography an asset
- Certifications in content marketing, social media, and Google Analytics an asset
- Indigenous and Cultural Awareness Training an asset
- Must be able to obtain and maintain any applicable transportation security clearances and additional authorizations

**Working Conditions**
- Physically able to perform all listed job duties
- Travel by aircraft and other means as required by role
- Office work, including long periods of sitting
- Attend and participate in offsite company events

**Why Perimeter?**
- Compensation is commensurate with experience
- Flight Benefits
- Health & Dental Benefits, including STD and Life Insurance
- RRSP with employer matching contributions
- Employee Share Purchase Program

**Job Types**: Full-time, Permanent

**Benefits**:

- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Winnipeg, MB