Brand Marketing Lead

5 days ago

Vancouver, Canada Lincoin Technologies Full time

**Position Overview**:We are seeking a passionate and strategic Brand Marketing Lead to join our ambitious team. As the Brand Marketing Lead, you will play a pivotal role in shaping and managing our brand identity while developing comprehensive marketing strategies for our groundbreaking tech products. Working collaboratively with cross-functional teams, including product, R&D, design, and sales, you will contribute to the success of our offerings from the ground up.

**Key Responsibilities**:
**Brand Development**:Define and shape the brand identity, ensuring a consistent and compelling brand presence across all channels.
Develop and maintain brand guidelines to uphold a unified and impactful brand image.

**Marketing Strategy**:Conduct market research to understand industry trends, customer needs, and competitive landscapes.
Develop and implement innovative marketing strategies to drive brand awareness and customer engagement.

**Collaboration and Communication**:Work closely with product, R&D, design, and sales teams to align marketing efforts with overall business goals.
Effectively communicate the value proposition and unique selling points of our tech products.

**Product Launches**:Plan and execute go-to-market strategies for new products, ensuring successful product launches.
Develop and oversee marketing campaigns to generate excitement and demand for new offerings.

**Cross-Functional Team Management**:Collaborate with various teams to integrate marketing initiatives seamlessly into product development and sales strategies.
Foster a collaborative and innovative culture within the marketing team.

**Qualifications**:

- Proven experience in brand management and developing successful marketing strategies, preferably in the tech industry.
- Strong understanding of B2B marketing dynamics, especially within the energy industry, Bitcoin mining and cloud computing.
- Excellent communication skills with the ability to articulate complex technical concepts in a clear and compelling manner.
- Demonstrated ability to lead and collaborate with cross-functional teams in a fast-paced startup environment.
- Strategic thinker with a data-driven approach to decision-making.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

**Salary**: From $60,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Secondary School (preferred)

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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