Sales & Marketing Manager

9 hours ago

Toronto, Canada After Seven Bar Full time

**ROLE SUMMARY**:
**KEY DUTIES AND RESPONSIBILITIES**:
**Strategic Planning**
- Work closely with operating team to plan & execute comprehensive marketing strategies for Scale and by-venue
- Lead content creation (copywriting, designer briefing, photo/videoshoot direction, etc) for Scale and venue websites, print POS, eblasts, social media, and other tools that are used to market and communicate with our guests
- Analyze campaign performance through your digital, sales, & other key reporting metrics and for senior leadership on a weekly & monthly basis
- Work closely with other department leaders & teams throughout the planning, rollout, launch and post-launch stages of marketing projects
- Understand and maintain each brand’s identity across all channels, and ensure marketing activities & promotions are clearly communicated across all relevant channels
- Manage the social media accounts for multiple brands
- Liaise with 3rd party agency, supplier, and brand partners to ensure both ongoing & one-off marketing activities are on track and on budget; support the research & building of new, valuable brand partnerships for Scale
- Analyze market & internal sales trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings
- Innovation & research leadership: reporting on competitor brand activities as well as local/national/international hospitality brand activities; make recommendations based on findings/strong opportunities discovered

**QUALIFICATIONS AND SKILLS**:

- **Previous marketing experience in the hospitality/CPG/Retail industry is required**:

- Bachelor’s Degree in Business or Marketing is required
- Experience leading multi-channel campaigns across all major print & digital channels
- Strong copywriting skills
- Experience working on developing new or refreshing existing branding an asset, as is previous work doing marketing launches for new restaurants or bars
- Previous leadership of 1 or more marketing team members is preferred
- Comfortable working in a fast-paced environment, and leading & coordinating multiple, complex projects across a number of brands at once
- Team player with great interpersonal skills and a passion for food/drink/hospitality/music & entertainment in Toronto

**Job Types**: Full-time, Permanent

**Salary**: $58,500.00-$65,000.00 per year

**Benefits**:

- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Morning shift
- Weekend availability

Supplemental pay types:

- Bonus pay
- Commission pay
- Tips

**Experience**:

- Marketing (required)
- Digital design (required)

Work Location: Hybrid remote in Toronto, ON

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