Vice President, Marketing Strategy

Company Description
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.
WHO WE ARE
We love books and all things beautiful
We are Canada's Cultural Department Store
Books are our heart and our soul and Great Books are JUST the Beginning
**We play by the following rules**:
We exist to add joy to our customers' lives each and every time they interact with us and our products
Our job is to create joyful moments for our customers
We treat each other the way we'd treat a valued friend
We inspire each other to do our best work
We seek to ignite creativity and innovation every day
We give back to the communities in which we operate
**Job Description**:
MISSION
The Vice President of Marketing Strategy and Omni-channel Communication is responsible for creating and executing Indigo's Marketing and Communication strategy. The Vice President will lead the cross-functional Storytelling Process, drive qualified omnichannel traffic and sales, and ensure all aspects of Indigo's visual and written customer-facing communication reinforce our brand mission to inspire reading.
KEY PERFORMANCE METRICS
Retail & online traffic and sales growth
Booklover spend/frequency
On-time delivery of the storytelling process stage-gates
Overall Marketing costs as a percent of sales
Employee Engagement Score
KEY ACCOUNTABILITIES
Strategic
Leads the cross-functional Storytelling Process with omni-channel content that reinforces Indigo's mission and brand image
Drives the development of brand communication campaigns
Delivers integrated cross-functional strategic plans for critical strategic priorities (Adult Reading, Kids, Gifting, & Teachers)
Drives qualified omni-channel traffic and sales
Drives overall customer health in close partnership with Director of Customer Insights
Develops an annual and seasonal integrated marketing plan including all media buying and external support
Responsible for acting as senior lead on cross functional strategic initiatives
Supports Indigo goals by executing and developing plans to support annual goals
Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly
Functional
Leads storytelling, marketing communication planning, media planning & business unit marketing strategy processes
Develops full marketing and communication plans in support of all key corporate initiatives
Develops and facilitates mass promotional plans
Act as an advocate for the customer by placing them at the forefront of decision-making
Proactively identifies and anticipates customer expectations and needs
Collaborates between all marketing disciplines and other parts of the organization to execute an integrated marketing program
Ensures the execution of team deliverables and adapts team priorities based on changing needs
Set team budgets, as applicable
Challenges the status quo by consistently identifying areas for improvement and innovative thinking
People
Build a talented, collaborative, highly engaged marketing team. Attract and develop 'A' talent
Give authentic feedback on performance and potential
Ensure all team members have clear performance objectives aligned with Indigo and department goals
Build overall team engagement
Develop a robust talent succession plan
Collaborate with others to drive flexible and iterative solutions
Help others see the impacts of their efforts and proactively engage other functions to get input
Encourage others to freely share their point of view and be open to feedback
Cultural
Role model Indigo's guiding principles and convey a positive image in everything you do
Celebrate the diversity of thought and have an open mindset
Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Embrace, champion, and influence change through your team and/or the organization
KEY RELATIONSHIPS
**Reports to**: Chief Marketing Officer
**Internal**:
Marketing Leadership Team (eCommerce, Loyalty, PR)
VP Creative
Merchants (Chief Merchant, SVP Trade, VP Adult)
SVP Retail Strategy & Operations
**External**:
Advertising agency (if applicable)
External Media agencies (if applicable)
Publishing contacts

**Qualifications**:
Work Experience / Education / Certifications
Post-Secondary Degree in Marketing, Business Administration, or related field
Minimum 15 years' progressive experience in marketing
Minimum 7 years' experience leading people
Competencies / Skills / Attributes
Passion for customers by placing them at the core of all marketing, design, and decision-making processes
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