Lead Writer

**How would **_you_** describe the Employee Experience?**: Nexus works with our clients, some of North America's leading brands, to provide talent-focused communications to transform their cultures and workplaces, create meaningful experiences and help connect their people with purpose. That's _our _purpose. Our **Lead Writer (Employer Brand)** is our Creative team's content creator, writer and direction-setter. We're looking for compelling storytelling skills to lead and develop content for employer brand and recruitment marketing projects, which can include everything from EVP development and expression, career site content, job postings, video & podcast storytelling, targeted recruitment marketing, social and more. You're skilled at driving content strategy, working cross-functionally with other client-side and agency side stakeholders to showcase our clients as employers of choice; to help them attract, retain and engage team members with communications that connect people throughout their employee experiences. This role will be a key member of the Creative team and will be responsible for developing strategies, guiding, creating and implementing content that defines cultures and articulates compelling employee value propositions; to craft and activate talent brands, and drive engagement across multiple job families, brands and markets. **While we appreciate interest from all content creators, we will be focusing on those with relevant experience in Recruitment Marketing, Employer Branding and Internal Communications. The ability to genuinely understand, capture and create compelling content **_and doing so_** in the "voice of the employee **_and _**employer" across **_all _**relevant platforms will be central to to your success, and will guide our selection.** **Key Responsibilities**: - Own content creation end-to-end, including research, ideation, coordination, copywriting, and social copy, headlines, sub lines, long and short copy, career site content, talent acquisition ads, video and podcast scripts, posters, etc. - Develop strategy, content and creative as an individual contributor, as well as brief, manage, review work and provide feedback to contract writers and other members of the in-house Creative Team - Participate in client-facing discovery and meetings, 1:1 interviews, workshops and client presentations to inform content development - Conduct research on industry trends, competitive insights, best practices and other relevant information to inform your approach as well as to ensure the content we provide is targeted and ahead of the curve - Attend client meetings as an active part of the Creative Team, to listen to client input, provide insights, collaborate and problem solve, develop creative strategies and accompanying content, and ultimately deliver targeted creative solutions for our clients' needs - Create and drive a content calendar aligned to our clients' EVP pillars, thought leadership, and hiring priorities - Conceive, author and launch storytelling and other content which elevates our clients' employees and their career stories, to bring company cultures to life - Partner with client-side Brand and Marketing leaders to enrich all related talent-facing content across all channels with static and dynamic content, long and short-form copy, multimedia, posts, and other platforms - Support and enable internal and client teams to leverage content you create and curate - Manage large scale cross-functional content projects with competing priorities **Required Experience and Technical Skills**: - 5-8 years of copywriting and creative experience within employer brand, recruitment marketing, internal communications and/or culture transformation - Curious, inciteful, outgoing and collaborative - Ability to understand the value of an employer brand and effectively communicate the value propositions across multiple platforms, including career sites and other digital platforms - Ability to write top performing long-form content, creative briefs, blog posts, video scripts, video titles and descriptions, as well as social media posts, job ads and other short-form content - Experience writing social media copy and understands the nuances across LinkedIn, Twitter, Facebook, GlassDoor, Instagram, video and podcast channels, and other employee facing platforms - An analytical mindset that provides you with the ability to analyze qualitative and quantitative information to inform content development work and recommendations, using learnings to evolve and optimize content strategies - Self-starter with a sense of urgency who takes initiative with mínimal direction and works well as part of a team. **Preferred**: - Solid understanding of DEI and inclusive marketing principles - Solid understanding of culture transformation (purpose & values) - Experience optimizing content for SEO **Nexus is digital forward, flexible employer with hybrid and remote working settings, with occasional in-off