Content Marketing Team Lead

5 days ago

Edmonton, Canada Goodmorning com Full time

**About the Content Marketing Team Lead**:
**About Us**:
**Benefits and Perks**:

- Competitive compensation, vacation, profit share, and equity package- 100% employer-paid extended benefits - health and dental- Employee Assistance Program- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)- Employee product discounts
- Transportation Reimbursement

**In this role, you will**:
- Develop and execute comprehensive content strategies that align with business objectives, incorporating key insights from customer personas, buying journeys, and competitive landscape.- Translate business objectives into actionable content plans with clear, measurable outcomes that impact engagement, conversion, brand positioning and revenue.- Own and lead the editorial calendar and publication roadmap for Publications- Regularly assess the competitive landscape to identify opportunities for differentiation and create content that emphasizes product value, builds competitive advantage, and addresses market gaps and customer needs.- Use analytics to assess content performance, identifying trends and audience behaviours. Drive content improvements through continuous optimization to support key revenue goals.- Lead A/B and multivariate testing to refine content strategies. Introduce innovative testing methodologies and analyze results to drive data-backed decisions and continuous improvement, fostering a culture of experimentation.- Act as the team's go-to expert on market trends and commercial insights, ensuring content aligns with broader industry shifts and positions our products advantageously.- Partner with e-Commerce, Advertising and Brand to ensure content strategies support overall business initiatives.- Collaborate with the creative team to develop and refine creative assets and ensure that copy and visuals are consistent with the publication brand.- Guide internal teams on strategic planning and creating great content by providing frameworks, templates, concepts, governance, and education.- Provide coaching, lead training sessions, and establish best practices that raise the team’s overall performance and data literacy.- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field- 4+ years in content marketing with a demonstrated progression in data-driven strategy, analytics, and competitive positioning- Minimum of 2 years of experience as a copywriter, editor or content writer, preferably in an agency or direct-to-consumer environment- Proficiency in analytics tools (e.g., Google Analytics, SEMrush) with an ability to interpret complex data, conduct advanced tests, and use insights to refine content strategy and drive business outcomes.- Strong understanding of competitive positioning, customer personas, and industry trends.- Skilled in translating market insights into actionable content strategies that differentiate products and brands.- Strong portfolio of work demonstrating exceptional writing and editing skills across a range of formats and channels (social media, digital publishing, referral marketing, etc.)- Excellent communication skills with the ability to articulate ideas and provide feedback in a clear and concise manner- Strong understanding of SEO best practices and how to optimize content for search engines- Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.

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