Marketer, Field Marketing Activation

2 weeks ago


Toronto, Canada Thomson Reuters Full time

**The Role**:We’re looking to hire a well-organized events specialist who is passionate about planning memorable events. This role sits within the Demand Activation - Field Marketing team, and is responsible for working on all aspects of events including managing event logistics, registration, tracking deadlines and deliverables, vendor/agency management, reporting and other aspects of event planning.

**The Fit**:We are amidst a change in how Thomson Reuters goes to market. We move fast. We ask hard questions and we hold ourselves accountable for best-in-class customer experience. We put the customer at the center of everything we do.

Details matter, so if excellent attention to detail and passion for delivering amazing experiences is your thing, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience. You should be passionate about creating world class customer experiences inside of a well-established company and customer base.

You should be an events enthusiast, willing to try new things and be on the leading edge of what’s possible. You can pivot quickly when business priorities change. You’re a high-energy, self-starting performer who stays on top of what needs to get done and motivates others to make things happen.

**About the Role**
In this opportunity as **Marketer, Field Marketing,** you will:

- Develop and deliver creative, modern marketing programs and events to engage our customer and prospect base.
- Orchestrate field marketing programs by collaborating closely with the segment campaign planning and centralized marketing teams to plan, execute and report on event ROI.
- Utilize strong project management skills to deliver programs and events on time. Be accountable for end-to-end management of field marketing and virtual event programs.
- Build meaningful customer experiences that allow clients and prospects to interact and build relationships with our sales and client management teams that lead to new business.
- Join forces with sales to manage and report on event ROI including the management of events leads and work closely with marketing insights to understand pipeline impact.
- Leverage internal event coordination support and external partners including vendors and agencies.
- Closely collaborate with the Campaign Planning & Marketing Strategy teams in development, delivery and performance measurement of field marketing campaigns and programs.
- Follow project templates to complete tasks and keep events well organized - as well as adept existing process with best practices and put your fingerprint on event planning to gain greater efficiency.
- Work cross-functionally across the field marketing team to coordinate broader initiatives outside of your dedicated territory.
- Be bold — experiment with creative ideas to differentiate the Thomson Reuters brand

**About You**
You're a fit for the role of **Marketer, Field Marketing Activation** if your background includes:

- 2-3+ years in event or demand generation for cloud-based software and/or business service providers
- Baseline understanding and highly enthusiastic about leveraging marketing technology to deploy integrated events and campaigns (Marketing Automation Platforms, Digital Analytics tools, Webinar and events tools, CRM systems)
- Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.
- Self-starter that thrives in a fast-paced, collaborative atmosphere
- Team player with the ability to foster strong relationships across multiple levels and functions within the organization - including working closely with marketing, sales and operations teams to succeed and grow.
- Be a supportive, collaborative member of the field marketing team by mentoring other marketers within the team.
- Ability to take ownership of tasks, solve problems, and be adaptable.
- Understanding of modern B2B demand generation best practices including integrating online and offline marketing tactics to reach, connect and convert prospects
- Proficient in Microsoft Office suite and related operating/productivity tools

**What's in it For You?**
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

- ** Hybrid Work Model**: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for



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