Digital Marketing Specialist

2 days ago

Kingston, Canada Casino Time Full time

**Overview**:
At Casino Time Inc, we are inspired by our shared passion for success and innovation, while empowering the people around us to achieve their goals. We are on the hunt for motivated, hardworking, and fun individuals to join a winning team. Your future is here at Casino Time

**Full Time Position - Digital Marketing Specialist**

**Kingston or Toronto (Hybrid or Remote)**

**Summary**:
Your main focus will be to design and implement customer touch points on our platform. This will be achieved through designing contact strategy, customer segmentation, event triggers and campaigns to achieve our company goals.

**Core Responsibilities**:

- Provide campaign reporting, analyze performance data, and prepare monthly reports on campaign KPIs including revenue, open rates etc.
- Maintain required documentation for campaign support details (e.g., bonus codes, offer durations, terms and conditions, links, etc.)
- Partner with the Senior Management team to report on key campaign metrics, identifying areas of strengths and weakness.
- Collaborate with cross-functional teams, including third-party suppliers, design, and content, to ensure cohesive and effective marketing communications.
- Conduct competitor analysis to stay informed about industry trends and identifying areas of differentiation and improvement.
- Monitor marketing roadmaps and ensure all elements are executed on time.
- Support onboarding and testing of new products to improve platform capabilities.

**Job Requirements**:

- Minimum 2-5 years of digital marketing, advertising, or related experience.
- Undergraduate Degree or Diploma in Marketing, Advertising or another related field.
- Knowledge of MS Office with focus on Powerpoint, Excel, Word and Outlook.
- Experience using and building logic-based workflows required.
- Highly organized and able to prioritize multiple tasks.
- Flexibility and ability to work in a fast-paced environment.
- Effective written and verbal communication skills and excellent interpersonal and presentation skills.
- Strong project coordination skills.
- Highly responsive individual who is a self-motivated starter with the willingness to display discretionary effort.

**Salary**: $50,000.00-$65,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- DCS / DEC (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: Hybrid remote in Kingston, ON K7M 4X6

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