Digital Strategist

**Digital Strategist**

Saskatoon, SK

**Are you passionate about launching and optimizing digital ad campaigns that drive results?**Does supporting small and medium businesses through innovative tech solutions excite you? We’re looking for a **Digital Strategist** who’s eager to grow in the digital advertising space and kickstart their journey using AI-enhanced tools to maximize impact and efficiency for our partners and clients.

**About the Job**

As a **Digital Strategist** on our AI-Managed Professional Services team, you’ll support digital advertising performance across SEM and social paid platforms like Google Ads, Meta, and Matchcraft. You’ll follow well-established workflows while learning to leverage AI to automate repetitive tasks, uncover campaign insights, and contribute to continuous optimization. With strong mentorship and a collaborative team environment, this role is ideal for someone looking to build technical acumen and grow in the digital marketing space.

**Your Impact**

As a **Digital Strategist**, you’ll work with Client Engagement Leads, Digital Ads Specialists, and cross-functional teams to:

- Execute and optimize search and social ad campaigns using platforms such as Matchcraft, Google Ads, and Meta.
- Use AI tools and standardized prompts (with guidance) to assist in campaign optimization, reporting, and performance analysis.
- Maintain campaign quality through regular monitoring, data analysis, and feedback loops.
- Collaborate with team members to ensure seamless campaign execution and service delivery.
- Adhere to SLAs by managing time effectively, prioritizing tasks, and communicating proactively with stakeholders.
- Participate in continuous learning by completing certifications, contributing to team improvements, and embracing AI-supported workflows.

**What You Bring to the Table**

**You are**:

- Detail-oriented and highly organized with a strong sense of accountability.
- Eager to learn, open to feedback, and excited to experiment with emerging tools—especially AI.
- Collaborative in nature and comfortable communicating across teams and with partners.

**You have**:

- 2+ years of experience in Paid Search and/or Paid Social advertising.
- A solid grasp of online marketing concepts, including SEM and display advertising.
- Proficiency in using digital ad platforms such as Google Ads and Meta; familiarity with Matchcraft is a plus.
- Google Ads, Bing Ads, and Google Analytics certifications (or commitment to complete within 30 days).
- Intermediate to advanced skills in Excel/Google Sheets and PowerPoint/Slides.
- Strong analytical skills to identify trends and performance issues
- Clear written and verbal communication skills, in both technical and non-technical contexts.

**About Vendasta**

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

**Perks**

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.