Manager, Brand Marketing

Position Summary

Samsung Blurb:
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun. then please keep reading

Our Perks:

- Fantastic employee discount on all Samsung products
- Competitive Salary and Performance based incentive plan for all levels
- Employer paid Medical and Dental coverage from day one
- Group RRSP plan that helps you save for the future
- Free on-site gym to get your sweat on
- Subsidized Cafeteria; including free Starbucks coffee/latte machine
- 4-day in-office work schedule Monday through Thursday - with Friday remaining a flex day to work remotely
- Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
- Employee Referral program
- we want great talent like you
- Virtual Pet Care-to ensure the well-being and health of your beloved furry companions
- Additional Well Being Days for better work life-balance

The Manager, Brand Marketing is primarily responsible for leading the planning and execution of consumer marketing based programs for Canada designed to deliver on key Marketing and Sales division annual KPIs. This role requires an individual to be self-motivated and self-directed while operating in an environment of high volume and fast pace while driving high quality results. This person must work well in a team and in ways that drives impactful results quickly and upholds the team’s philosophy to operate with the highest levels of integrity and trust. This will require displaying the utmost discretion in the management of confidential corporate information. Structurally, the role reports to the Senior Marketing Manager, with a strong day-to-day collaboration with the Mobile eXperience product management team and other shared services teams across the organization.

Role and Responsibilities

This role is responsible for strategically defining and leading our end-to-end recruitment strategy through creation, development and implementation of consumer focused integrated marketing plans and programs that drive brand preference and demand for a range of Samsung mobile products. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.
- Develop and execute Consumer Marketing Strategies that align to divisional goals and objectives
- Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs. Ensure alignment among key stakeholders.
- Leads IMC strategy, creative development and execution for the Mobile portfolio across all consumer touch-points including traditional and non-traditional mediums including, but not limited to, broadcast, print, in-store, digital/social media, loyalty initiatives, promotion, events and support PR efforts
- Leverage Marketing Intelligence insights to optimize strategy and executional elements.
- Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation

The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.
- Develop marketing briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner IMC development
- Manage multiple agencies and partners (internal and external) to concept, develop and execute all creative and messaging that is relevant to target audiences and specific communication channels
- Act as the champion for brand integrity and compliance in all materials
- Provide liaison with HQ, NAHQ/SEA or third parties to source marketing assets, best practices
- Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
- Review key programs to ensure ROI targets are achieved

Knowledge, Skills and Abilities Required
- Relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators
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