Lead Generation: Sales and Marketing Coordinator

Description

About Us

We are a leader in outsourced HR and Employment Law services offering clients customized approaches that help entrepreneurs and business owners thrive and scale their organization. With over 17 years of experience, we’ve been around the block a few times, thriving for almost two decades in an industry defined by constant change. Put simply, we know what we’re doing

We are a team of consultants, advisors, business professionals, lawyers, and next-gen leaders, inspired by a passion for the work we do. We’re here to work, learn, laugh, and make an impact. We take our work very seriously, but ourselves, not as much.

What Drives Us?

Striving for excellence is at the heart of everything we do. We’ve created a work culture that embraces an entrepreneurial mind-set and encourages our employees to grow beyond their potential. We are a collaborative group, finding fresh perspectives and creative solutions by teaming up and tackling challenges head on.

We’re passionate people and that shines through in everything we do at work or at play —determined marathoners, amateur chefs, yoga gurus, animal advocates - we are all in

**What you’ll be doing**:
Lead Generation Management

Identify strong potential leads using tools like Salesforce, LinkedIn, ZoomInfo, Mailchimp, and others, you will generate lead lists and develop customized strategies to target leads based on role, industry, and persona to grow our sales pipeline
Conduct cold-calling, social media reach-outs, and other activities as needed - whatever it takes to connect with your leads
Maintain well-organized, up-to-date, and accurate sales information and activity reports in Salesforce as well as the ability to qualify and score leads
Assist in developing sales scripts, sales decks, business proposals, feature sheets, value proposition messaging, presentations, tips on handling sales objections and other documentation to help convey the business value of our service offerings
Outreach with organizations, trade shows associations, local groups, etc. where you are actively involved in relevant events to build relationships, keep current with trends, and uncover opportunities that lead to sales prospects

Marketing

Work with marketing to develop tailored landing pages and website content as needed
Liaise with our marketing partner and sales team to ensure that our marketing strategy is being executed in an effective and timely manner
Collect data from target demographics and analyze market trends to improve marketing efforts
Conduct a variety of administrative functions related to supporting sales and marketing programs including sourcing new contact details from various data sources and managing contacts in Salesforce to ensure campaign lead lists are updated and discrepancies reconciled
Prioritize social media engagement and following of relevant accounts
Oversee e-newsletter database organization
Coordinate access to SMEs as required
**Requirements**:
An undergraduate degree or diploma required and/or related work experience
Minimum of 2 years’ experience in B2B lead generation, inside sales, project coordination and/or marketing
Ability to manage multiple tasks and sales opportunities at different stages
Knowledge of social media platforms, website tech and online marketing tools (Salesforce, LinkedIn, MailChimp) to increase engagement is a must
Professional Services experience would be an asset.

**What you will need to succeed**:
Passion for our business and vision of making a difference
Be an ‘initiative-taker”, a fast learner, detail oriented, and conscientious with a drive to “win”
A clear, concise, and professional communicator with the ability to present information, knowledge, and content clearly.
Active listening skills with the ability to provide well thought-out opinions and influence others
Assures the prioritization and completion of tasks to meet all sales objectives
Proven experience of building and developing client relationships
Strong organizational and time-management skills with the ability to work independently and remotely
Innovation and problem-solving skills which include the ability to propose solutions for clients

**Benefits**:
**What We Offer**:
A lucrative compensation package dependent on experience
Base + commissions + bonus
Flexible environment; a hybrid work model
Early Friday afternoons before every long weekend and summer hours
Rewards and recognition awards every quarter
Team building and community volunteering events
Career growth, development, and continuous learning opportunities
Fun and outgoing professional environment that really cares and values its employees
Eligibility to participate in company benefits program and RRSP matching

We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honor accommodations at any part of the recruitment process an