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Marketing Manager

2 weeks ago

Montréal, Canada Livescale Full time

Company Description

Livescale is a cutting-edge, white-label Live Shopping platform for e-Commerce brands. We’re on a mission to empower creative companies and retailers to improve the awareness, engagement, and conversion power of their audience, all thanks to the immersive digital experience we provide.

In leveraging the power of Livescale's solutions, brands can create, publish and operate Live Shopping events on their website and social media properties, to enhance brand storytelling and product education in an environment viewers love.

**You're based in the Montreal area**, you want to work in a cutting-edge technologies’ environment, and be part of a highly motivated and committed team?

So join us to be our Marketing Manager

**Job Description**:
Your key responsibilities:

- ** HubSpot-Driven Performance Marketing**: Work closely with the CX team to bring our community vision to life using data insights from Google Analytics and HubSpot. Leverage your HubSpot expertise to boost engagement and acquisition by setting up streamlined data workflows
- **
Efficient Data Management and Lead Conversion**: Utilize your HubSpot expertise to establish clean data workflows. This ensures data accuracy and supports smooth transitions from MQLs to SQLs, streamlining the conversion process. Continuously analyze trends through Google Analytics and HubSpot to adjust content strategies while maintaining SEO goals and brand alignment.
- **
Campaign Success Analysis**: Gauge the effectiveness of brand awareness campaigns. Use the insights gained to fine-tune strategies for better performance.
- **
Collaborative Community Approach**: Collaborate with our in-house community managers to craft captivating social media and website content.

**Qualifications**:

- Must be located in the Montreal Area
- 2-3 years experience creating content in the B2B space - including authoring, editing, and revising content to adhere to prescribed brand guidelines
- Bachelor’s degree or diploma, or equivalent work experience, in marketing, journalism, communications, or other related field
- Excellent project management skills.Understanding of the role content plays in the buyer’s journey
- Worked with technologies like Hubspot Marketing, Canva, Adobe Creative Cloud, Microsoft Office Tools
- Experience leveraging SEO best practices
- Goal-oriented and metrics-driven Collaborative and able to prioritize requests across multiple stakeholders
- Comfortable writing for different audiences, pain points, and stages of the funnel

**Bonus Points**:

- Experience in the martech B2B SaaS space
- Knowledge in video and livestream production
- Experience in leveraging Generative AI

Additional Information

Due to covid-19, we’re looking for people already based in Canada, regardless of your nationality or immigration status (ie. Closed work permit, open work permit, permanent residency).

Also, it is our belief that joining a company should be a perfect match, both ways.
As such, Livescale's values below should “resonate” with you:

- DIVERSITY (we believe our differences are our strength)
- DARE (we love challenges & to think out of the box)
- DELIVER (we play hard, work hard, and succeed)
- DELIGHT (we have fun doing what we do)

We offer an inclusive working environment, where we promote empathy and gender-equality. We also invest in our team members, giving you keys to improve yourself (autonomy, knowledge, leadership) in a fast-paced environment.
- Livescale is an equal opportunity employer. We are strongly committed to prohibiting discrimination and harassment of any type on the basis of race, colour, religion, age, sex, national origin, sexual orientation, disability, veteran status, or any other status protected by law._
- For readability and to keep the text light, this job offer is written using the female gender._