Consumer Insights and Strategy Manager

**ABOUT FANDUEL** FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). **THE POSITION** Our roster has an opening with your name on it FanDuel is looking for a Consumer Insights and Strategy Manager to join our Canada team In this role, you will be responsible for conducting deep analysis of internal customer and external consumer data, forming data points into insights, managing brand health tracking and providing recommendations to shape business decisions and marketing strategies across Sportsbook and Casino verticals. As manager, you will work closely with various stakeholders within the commercial, marketing, and product teams, while building and maintaining relationships with various external data partners. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. **THE GAME PLAN** Everyone on our team has a part to play - Own the measurement, analysis, and reporting of consumer-level metrics; making strategic recommendations to the marketing team and beyond. - Own the management of brand health tracking to connect the dots between consumer insights and day-to-day marketing activities - Transform data and insights into cohesive, outcome-oriented stories and brand strategies. - Lead consumer research projects that support the strategic direction of content and brand initiatives across owned channels as well as with partners - Understand and tap into cultural insights that support brief development and brand positioning. - Collaborate cross-functionally to gather and analyze customer data, including surveys, usage data, engagements, and other voice of the customer feedback. - Optimize a process for gathering internal customer data and disseminating it across the organization and develop strategies to improve internal customer metrics. - Work alongside external partners, optimizing dashboards and survey-drive data collection. - Tailor and present insights and findings to internal and external stakeholders **THE STATS** What we're looking for in our next teammate - Bachelor's degree preferred - 5+ years' experiences in market insights related field both on the qualitative and quantitative projects - Bachelor's degree preferred - Strong problem-solving and analytical skills - Track record of developing brand strategies - Strong presentation, storytelling, and communication skills - both written and verbal - Proficiency in Microsoft Office Suite - Able to plan, organize, and prioritize multiple and simultaneous projects and assignments. - Demonstrated ability to navigate a highly regulated and complex industry. - Understanding of iGaming category considered an asset. - Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership. - Proven track record of growing and developing people - Knowledge of sports and/or experience working within a heavily regulated industry is a plus **PLAYER BENEFITS** We treat our team right This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here**:FanDuel Total Rewards**. *Benefits differ across country and job type. FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion