Marketing Assistant

**WHO WE ARE: MINI TIPI**

MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are designed, cut and sewn in Quebec, Canada.

**JOB DESCRIPTION**

The Marketing Assistant is responsible for creating, updating and publishing marketing content across our various channels. He or she ensures that we respect our brand guidelines and works with management to ensure consistency of marketing tools.

Opportunity to grow within the company and participate in other aspects of marketing such as newsletters, blog posts, ad management and paid opportunities.

**WORK CONDITIONS AND ADVANTAGES**
- Competitive salary with annual review
- Work week ending at 2:00 p.m. on Fridays
- Parking available at our Aylmer location
- Additional paid holiday (Easter Monday)
- Monthly meetings with team building activity
- 50% discount on products for all personal purchases for employees
- Voluntary retirement savings plan (VRSP) in place
- Proud to produce locally designed and manufactured product

**TASKS AND RESPONSIBILITIES**

**Content management**
- Contribute to the creation and edit video and photo content for our social networks: Facebook, Instagram, TikTok and LinkedIn
- Monitor and respond to social media inquiries, comments and reviews in a prompt and professional manner, maintaining a positive brand image and encouraging customer engagement

**Branding**
- Create visually appealing and on brand content in Photoshop and Canva
- Gather information and format artist cards
- Create artists' labels for collections
- Create some product descriptions and text for the website and add them to the website
- Plan launch campaigns for new collections - help coordinate photographers and locations
- Help plan sales and marketing events, ensure promotional material is available
- Represent the company at various trade shows

**Other**
- Create personalized labels for corporate orders
- Support the day-to-day creation, editing, execution and reporting of marketing campaigns
- Stay current with the latest digital best practices
- Assist marketing coordinator with various projects
- The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations

**QUALIFICATIONS AND WORK EXPERIENCE**

**Mandatory**
- Diploma in marketing, communications or related field, or 2 years experience in the field
- Excellent communication and writing skills in English and French (written and verbal)
- Excellent knowledge of and ability to use social media platforms
- Knowledge of Photoshop and Canva
- Excellent understanding of Google Suite
- Proven experience in digital marketing, with a strong emphasis on content creation
- Proficiency in content marketing tools and platforms
- Excellent research, copy-writing, editing skills, and creativity skills

**Preferred**
- Understanding the influencer-specific marketing industry and the importance and role of influencer marketing

**Qualities**
- Creativity and resourcefulness
- Organizational skills and autonomy
- Creative thinking and ability to generate new ideas
- Proven ability to collaborate with others and be a strong individual contributor
- Have the ability to be agile on design concepts and build in feedback
- Detail-oriented and organized
- Desire to learn and grow in a small business

**CULTURE AND CORE VALUES**
- Lead by example and inspire a culture of teamwork, collaboration and respect
- Being curious and ambitious in a learning environment
- Keep an open mind on how to work as a team and optimize processes
- Accept all team members and create a warm and friendly atmosphere

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

**Salary**: $20.22-$26.38 per hour

Expected hours: 40 per week

**Benefits**:

- On-site parking
- Store discount
- VRSP

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Gatineau, QC J9J 3K3: reliably commute or plan to relocate before starting work (required)

**Language**:

- English and French (required)

Work Location: In person