Programmatic Coordinator

1 week ago

Toronto, Canada GroupM Nexus Full time

**Job Title: Programmatic Coordinator**

**Department: GroupM Nexus**

**Purpose of Job**:
The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for your assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Coordinator develops positive relationships with agency partners and internal teams while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels

**Key Accountabilities**:

- Ensure campaign timelines are adhered at every step of the process - plan deadlines, creative trafficking, go-live date
- Participate in discussions about potential campaigns and attend new campaign briefings.
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
- Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
- Establish a respectful relationship with internal and external teams
- Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
- Keep regular and detailed optimization notes and campaign insights
- Learn programmatic landscape and partner value proposition.

**Knowledge and Skills**:

- Ability to manage multiple priorities, deadlines and account demands
- A introductory knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
- Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
- Ability to navigate ad-server and ad-verification platforms and pull reports as needed
- Excellent communication and Interpersonal skills
- Passion for problem solving and digital media
- Strong attention to detail
- Strong time management

**Education and Work Experience**:

- 0 - 6 months hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, Xandr or other DSP preferred
- DSP certifications are preferred but not required

**About GroupM**:
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

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