Copywriter

**#LI-PS1 #mid-senior**

**About the role**:
As a Copywriter you will be an integral part of the team. You will need to combine a deep understanding of the trends and concerns inherent to the FMCG industry with a varied skillset that will include copywriting, conceptual thinking, and content project planning. The role will primarily involve writing for social, with some web and digital mixed in. You will help brands fit their tone of voice to this landscape and advise on content that will powerfully connect with consumers.

Most importantly, this role requires a courteous, positive, and high-energy individual with great people skills. We value hard work, and we want to have fun doing it.

**What you will be doing**:

- Write innovative content that brings readership and encourages sharing
- Write copy for social content and digital campaigns
- Repurpose existing content for different uses
- Work within brand tone and voice for these top FMCG brands
- Work closely with clients to create strong concepts from initial briefing through to execution
- Maintain a high awareness of relevant trending topics and news to identify content opportunities
- Be responsible for working with internal teams to gather input and validate the content
- Ensure consistency and quality across all written content.
- Present and articulate concepts to clients.

**What you need to be great in this role**:

- Strong experience writing for social and digital, 3 years of experience required
- Must be comfortable creating content with SEO in mind
- Experience working at an ad agency or social agency
- 4 years of experience writing for FMCG
- Knowledge of publishing through social media channels and content management systems
- A powerful grasp of how content can play out across multiple mediums
- A flair for words
- The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
- Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
- Confident presenting and communicating clearly to other team members and clients.

**About Inside Ideas**:
Inside Ideas believes that agencies work better inside a brand's organization - delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.

Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join Inside Ideas come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, Inside Ideas may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best - we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.
- Our Values and how to live them_
- **Ambition.** You look for opportunities to deliver greater value to those around you
- **Imagination. **You identify a range of solutions to problems
- **Inspiration.** You lead by example and encourage others
- **Inclusion. **You are actively pro-inclusive and anti-racist across our community, clients and creations
- **Learning**. You have excellent listening skills that helps you to learn from our clients and those around you
- **Results.** You accept responsibility for your actions