Marketing Director

**Careers that Change Lives**

**MAIN PURPOSE OF JOB**
- As a member of the Marketing Leadership Team, the incumbent will be a key contributor to Medtronic Canada strategic plan, help identify & develop major share gain initiatives. Further, the incumbent will also contribute to key organizational development initiatives to improve Diversity & Inclusion and overall Engagement of the team.
- Lead and develop an exclusive team of Marketing Managers, Product Managers/Specialists that will achieve revenue, share gain and profitability targets
- Responsible for management of overall AOP spending
- Ensure marketing plans are specific and adapted to the Canadian Market
- Work with the marketing team to develop disease states strategy, commercial product strategies inclusive of product messaging, competitive positioning, and pricing plans
- Direct Marketing Managers on key Market Development initiatives in support of our strategic bets
- Identify key business opportunities and barriers and develop strategies to overcome barriers and tactics to realize results.
- Capacity to segment the market according to product portfolio, growth opportunity, market development and new business models.
- Facilitate individual career development of direct reports including support staff.
- Develop and launch leadership initiatives to facilitate market share and overall market growth
- Provide strategic direction and developmental opportunities to the Marketing Team including an effective succession plan

**A Day in the Life**
- Directs the development of company market requirements for specific product(s) or product line(s).
- Leads and coordinates product planning, product launches, product management, market development and market research activities.
- Interacts directly with product managers to identify new marketing opportunities.
- Works individually or with a team in recommending action, scheduling, and planning projects, estimating cost and managing projects to completion.
- Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace.
- Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
- Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing

campaigns to evaluate results and provide recommendations for future marketing promotions.
- Responsible for reporting complaints and Adverse Drug Reactions (ADR)
- Partner with Medtronic Sales organization to identify opportunities for collaboration with the hospitals along the Healthcare Value Chain.
- Assist in the development of strategies and plans for key RFPs/tenders including pre-tender plans
- Partner with strategic hospital accounts to drive complex transformational change, implement innovative growth strategies, streamline patient-focused care pathways, and optimize operations.
- Facilitate relationships and partner with other Healthcare stakeholders and payers and put Medtronic in a position to expand its services across the care continuum, implementing integrated care models to provide care at the right place at the right time, thus improving outcomes and access for patients, as well as optimizing the end to-end costs.
- Influence key stakeholders by developing well-articulated situation analysis and business case for change.
- Work closely with our support functions (Regulatory, Contracts and Pricing, Supply Chain, Order Management) to advance needs of the sales organization in these functional areas
- Track record of turning ideas into results
- Identify, frame and prioritize initiatives to capture value.
- Establish road-map and develop actionable plans for immediate improvement and costs savings.
- Capture learning and best-practices and continuously enrich Medtronic service offering and toolbox.
- Establish Marketing plans that will include inside sales activities as well as a service franchise that will generate revenues.
- Establish strong relationship, trust and credibility with the Marketing team from the Operating Units.
- Recruit, develop and retain superior marketing talent and support staff. Maintain talent excellence over the competition
- Develop Annual Marketing Plans to meet corporate objectives and financial targets that includes clear expectations to the regions as well as metrics to measure success.
- Strengthen customer focused partnerships through Medtronic exclusive initiatives including the development of new business models.
- Maintain high-level market intelligence within the health care arena and competitive landscape. Proactively act as an agent for change to adapt to external and internal change factors
- Develop a pricing and product portfolio national strategy.
- Lead strategically required market research programs to better understand customer requirements
- Liaise with HQ and Operating Units a