Student, Marketing

Student, Marketing & Communications (Transit)

**Job Number**:2436

**Job Type**: Student
**Temp Contract Length**: 4 months
**Location**: 250 Strasburg Rd - Transit-Strasburg Road Ops
**Job Category**: Transportation
**Number of Positions**:1
**Department**: Marketing, Communications and Community Relations
**Division**: Transportation Services
**Hours of Work**: 35
**Union**: OTHER
**Grade**: Student Grade 09
**Salary Range**: $21.68-$24.09

**About Us**

The Region of Waterloo is a thriving, diverse community committed to fostering opportunities for current and future generations. Home to over 674,000 residents and expected to grow to nearly one million by 2051. Guided by our 2023-2027 Strategic Plan, “Growing with Care,” we focus on equity, inclusion, and sustainability. Our mission is to provide essential services that enhance the quality of life for all residents, while our core values emphasize caring for people and the land we share. Join us and be part of a team dedicated to making a meaningful difference in our community.

Dish with One Spoon Wampum:

- Waterloo Region is part of the Dish with One Spoon wampum, a treaty guiding our commitment to:

- Recognizing our shared humanity and land
- Taking only what we need
- Leaving some for others
- Keeping the dish clean
- This agreement underpins our vision, mission, and core values, and reinforces our dedication to meaningful reconciliation and equity.

**Duties/Responsibilities**
- Assists with communications strategies and related activities to promote and increase media and public awareness of transit products, services, and mandate (including service expansion projects).
- Produces/coordinates a range of promotional materials (e.g., press releases, stories, blog posts, newsletters, social media posts, flyers, brochures, signage, handouts). Compiles information from staff on program and service offerings, and creates plans and materials for dissemination across various channels. Ensures materials adhere to guidelines, design standards, and branding. Supervisor reviews and approves public materials prior to release.
- Develops visual content for operational/informational communications, including social marketing initiatives (e.g., photography, videos).
- Writes blog posts and social media content. Maintains and updates relevant webpages and online calendars. Responds to/redirects inquiries. Monitors social and website use and recommends content updates, new pages/sections, and layout changes.
- Participates to evaluate the effectiveness of communications projects.
- Researches and identifies promotional opportunities to support programs and initiatives.
- Participates in outreach activities/events to promote programs and initiatives.
- Assists with internal communications to transit staff to improve employee understanding and engagement.
- Works in a standard office environment. Travels occasionally to participate in events and promotional activities. Occasionally lifts/carries boxes of promotional items weighing up to 25lbs.
- Performs related duties as assigned.

**Knowledge, Skills, and Abilities**
- Knowledge of marketing and communication principles and practices normally acquired through current enrolment and completion of at least one year of a college or university in a related program.
- Ability to speak to small groups of people (e.g. tours and promotional events).
- Ability to take a creative approach to marketing online, make recommendations and implement new tools to further the Division’s online presence.
- Skill using social media, including Facebook, Instagram, TikTok, Twitter and YouTube. Ability to leverage social media to drive customer engagement and audience development, and enhance social networking.
- Computer skills with ability to use software such as document management systems, Adobe Creative Suite, and MS Outlook, Excel, and Word.
- Ability to create visual content as part of informational/operational communications (e.g., video, photography). Ability to edit and rework content into formats appropriate for digital communications platforms.
- Ability to adjust working hours for presentations, special events, and may be requested to work weekend hours for same.
- Ability to travel within and occasionally outside Waterloo Region.
- Ability to support and demonstrate the Region’s values.

**Additional Knowledge, Skills, and Abilities**
- secondary level, though not full-time students, are eligible for related student employment opportunities, where appropriate.- The Region of Waterloo is committed to providing accommodations throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs. Alternate formats of this document are available upon request. Please contact the Service First Contact Centre at phone number (519) 575-4400, TTY number (519-575-4608) to request an alternate format.