Paid Ads Specialist

2 weeks ago

Ottawa, Canada seoplus+ Full time

seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.

**Position Overview**:
As a Paid Ads Specialist, you will play a pivotal role in managing and optimizing client Pay-Per-Click campaigns, working to deliver tangible and measurable results. In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.

**Primary Responsibilities**:

- **Client Work**:Manage all aspects of campaign performance for clients where you are the dedicated specialist, including ad creation, optimization, conversion tracking, and reporting.
- **Client Communication**: Work directly with clients to understand their needs and business objectives. Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships.
- **Client Retention**: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
- **Reporting**: Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
- **Ad Platform Innovation**: Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
- **Training and Development**: Stay up-to-date with emerging paid ads strategies, as well as holistic marketing approaches. Ensure Google Ads certifications remain up-to-date.
- **Cross-Department Collaboration**: Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
- **Industry Trends**: Stay up-to-date with industry trends, emerging technologies, and PPC best practices.
- **seoplus+ Values**: Focus on excellent customer service while living out our core values of Play, Accountability, Collaboration, and Transparency.

**Qualifications**:

- Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
- In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
- Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in Google Tag Manager
- Proof of holistic marketing/strategy training.
- Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
- Experience leveraging automation tools to create PPC-specific efficiencies.
- Exceptional communication and client-facing skills.
- Strong analytical and problem-solving abilities.
- Ability to work in a fast-paced, results-oriented environment.
- Relevant certifications in PPC advertising are a plus.

Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.

To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.

**Compensation Package**:

- Competitive salary plus benefits.
- Paid vacation, sick, and personal days.
- Education and personal development budget.

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